How to Measure the Effectiveness of Marketing Campaigns

How to Measure the Effectiveness of Marketing Campaigns It goes without saying that marketing is one of the biggest and most important expenditures that any company will make. After all, if you are not doing the right things to add to your customer base, then your company is not going to grow in both size and revenue. That is why effective marketing campaigns are critical to the continued success of any business.The problem is that most companies do not have an unlimited marketing budget. This results in the need for each business to examine the effectiveness of each marketing campaign to see if that type of campaign was successful or should be avoided in the future. Let’s explore this subject a little further and see how your company can track the effectiveness of your marketing campaigns. © Shutterstock.com | GraskoIn this article, we explore 1) the types of marketing campaigns, 2) how to measure the effectiveness of marketing campaigns, 3) tools for measuring the effectiveness of marketing campaigns, and 4) conclusion.TYPES OF MARKETING CAMPAIGNSFor most businesses, especially the larger ones, marketing is a fluid and constantly changing process that never stops. Many companies run several different types of marketing campaigns at once. There are two main schools of thought when it comes to the marketing strategy that you most likely will use; these have to do with inbound and outbound marketing theories.Outbound MarketingThis is a type of marketing strategy where your business tries to attract attention to their product or service by campaigns that go “out” into the marketplace in order to generate sales. Many consider this style of marketing to be old school since the dramatic rise in popularity of the internet and the World Wide Web. Here are some typical out bound marketing strategies:Direct mail;Outbound calling;TV, Print, Radio advertising;Public relations campaigns.Inbound marketingLong gone are the days of door to door salesman, and other types of outbound marketing are fading quickly too. Inbound marketing has taken over and is now proving to be much more effective than older style outbound marketing campaigns. Inbound marketing strategy is designed to lure customers to your business by such means as attracting people to your website or by the effective placement of ads on popular social media sites. This type of approach is much more subtle than outbound marketing in practice. Here are some typical inbound marketing strategies:Email marketing campaigns;Website based contact (includes both web content and SEO);On-site/In-person interactions;Social media placement.HOW TO MEASURE THE EFFECTIVENESS OF MARKETING CAMPAIGNSThere are several steps that are involved when it comes to tracking the results of any marketing campaign. Here is a n example of the way most companies do it these days.Step #1 â€" Plan the campaign and how you want to track itThis step is pretty self-explanatory. As with anything that you do that is related to your business or even to your life for that matter, it all needs to start with a well thought out and effective plan. Once the marketing campaign is planned, then next you must decide which methods you want to use to track its effectiveness.Step #2 â€" Define the channels you want trackTo measure the success of your ad campaign, it’s easiest to do this when you divide your marketing derived traffic into subgroups that are more typically referred to as channels. Here are some of the most common types of channels and what they entail.Direct â€" These are potential customers that find your business in a direct manner without being directed there by other parties. An example of this is a person that saw your web address on a print add and typed it into their web browser to get information ab out your product or service.Referral â€" These are potential customers that find their way to your site via a third party that did not use a social media site or a search engine to get to you. Maybe your company will give the third party something like a referral bonus for this or you have a mutual agreement to have links to each other’s sites on your individual websites.Organic â€" This is people that find your company through search engine such as Google. They generally were looking for a type of product or service your company offers, but they were not specifically looking for your company. Many times there will be a UTM (Urchin Tracking Module) parameter that is set up to help them find you.E-mail â€" These potential customers are people that came to you through such things as an e-mail campaign that you put on. Many get to you by using a ‘utm_medium’ with the words email or e-mail in it.Paid â€" These are potential customers that came to you as a result of an ad campaign that you paid for such as a print ad in a newspaper or an ad on a web content site.Social â€" These are people that found you while surfing through social media sites like Twitter and Facebook. There are hundreds of websites which fall into this category.None â€" This is a catch-all category (it does not necessarily have to be called “none”) that all the people who find you through other channels than those mentioned above are placed.Step #3 â€" Define the Marketing Metrics You Want to MeasureLike any responsible company does, you will want to measure the return on investment you are getting from your marketing campaigns, and one of the best ways to do this is through marketing metrics. Marketing metrics are simply a collection of numerical data that allows you to get some perspective on a marketing campaign to see if it met the goals your company set for it.There are several different ways you can generate data with which to form a specific metric. Here are a few ways in which this can be done:Web content â€" This is the study of how effective what you place on your website is at both informing the people who visit the site and getting them to take some action as a result; this shows that the quality of the content actually was good enough that those people followed along all the way to the actionable task you set.Lead conversion â€" This is gathering data on people from the first time they come into contact with your marketing strategy and then follows them all the way through the different stages of the lead generation process. This includes the initial contact, then on to being a sales prospect and all the way to becoming an actual customer. This metric will track where you lost potential customers in the lead process and help you develop theories as to why.Individual visitors â€" This is data that tracks when an individual user first visits your website during a specific period of time and how many times that same person came back to visit it again. T his metric lets you see how effective each phase of a specific marketing plan was.Tracking new visitors versus returning one’s â€" This metric helps you to establish how effective new site content drives traffic to your website. This is one method that is not easy to get accurate. It is sometimes best done by actually asking the people who visit your website why they came there the first time or what it was that peaked their interest to make them come again.Click through rate (CTR) â€" This most likely will include a web page on your site that has an action that needs to be performed in order for the viewer to proceed along further in an information gathering or sales process. It will measure such things as how many people visited the webpage and went no further or how many people visited the web page and initiated the actionable step.Bounce rate â€" This is the metric that causes many marketers or web content developers to lose their job or get demoted. It is compiled data on how many viewers go to one of your web pages and then leave without visiting anything else or taking any actionable steps.Page views â€" This metric measures a number of pages each visitor to your site looks at. You can also do such things with it as learn how much time a visitor spent on a webpage to get a feel for which ones were appealing to them. The more times a page was viewed, and the longer people viewed it could help you measure a marketing campaigns success even if no action was performed by the user.Search engine referrals â€" Many search providers such as Google have special ways to track what keywords people used that landed them on your site and which search engines directed those same people to you (Google has a tool called ‘Google Analytics’ to do this).Social media effectiveness â€" You can use such things as ‘likes’ on Facebook and ‘mentions’ on Twitter to measure the effectiveness of your advertising there. There are also other tools built into social med ia sites for tracking purposes too.Word-of-mouth â€" Maybe the age of the door to door salesman has come to an end but never overlook direct customer feedback when establishing the effectiveness of your marketing campaigns. Some ways in which consumers were led to becoming customers of your product or service will never be known unless you ask them. You can do this by using such things as a follow-up surveys or asking a question on the purchasing form.Form conversion rate â€" A lot of marketers have their web designers put actual forms onto web pages that have some call to action on them. These could seek more information or get them a discount coupon. These types of things are very easy to track and accumulate data for metrics.E-mail Openings â€" This metric simply measures how many e-mails were opened based on how many you sent in a particular marketing campaign.Step #4 â€" Measuring Your CampaignsOnce you have done the planning for how you will track and measure your marketing ca mpaign as well as set the parameters for it, and then it is time for the actual tracking to take place once your campaign has gone into effect.Measuring your “search” marketing performance Google Analytics is very necessary to measure traffic and other data that has to do with the traffic pertaining to your website, but it alone is not enough anymore. Here are some other things that pertain to search functions that are very relevant to marketing strategy.SEO Position â€" For years many businesses have been obsessed with site ranking but that is starting to change as search engines like Google are constantly changing the way searches are done when using them. But make no mistake about it; SEO ranking is still very important.Pay-per-click ads â€" This is best done by what is known as ‘Dynamic Number Insertion’. It is a code that is imbedded into a webpage that will help you to track conversions from all of your tracking resources.Measuring the Effectiveness of Your Social Med ia Marketing All of the major social media sites have built-in analytics that helps you track the effectiveness of your posts and other messages that you put on them.Measuring Print Ads and Other Media This is done by making a dedicated webpage on your site that can only be linked out of so you know what the source for those links are. Setting up tracking URL’s is also a good way of doing this type of thing.TOOLS FOR MEASURING THE EFFECTIVENESS OF MARKETING CAMPAIGNSHere are some examples of the most popular tools that can help you track the effectiveness of your marketing campaigns.Google AnalyticsThis is by far one of the most used analytical tools in the marketing area. It helps make data available to all interested parties in your organization who wish to interpret the data.There is a free version that is the one most commonly used, but bigger firms can purchase a dedicated premium version with support starting at around $150,000.Here are its Key Features:It operates on a da ta-driven acknowledgment model;It contains advanced segments;It has many comparison tools;It has a real-time reporting feature;It has the ability to perform both cross- platform and cross-device measurement.Kissmetrics â€" Funnel ReportingThis is all about the effectiveness of bringing more types of high converting web traffic to your company’s website.The service is priced on a tier-based structure that ranges from $30 to over $1,000 a month depending on how man hits your website receives.Here are its Key Features:It uses individual channels to track conversions;It lets you see how each channel is performing;It shows where the bulk traffic is originating from;It shows the sources from where customers came from.MarketoThis is a popular marketing ROI tool because it takes sophisticated key data and displays it in a simplistic form so it can be easily interpreted.The service costs between $800 and $4,000 per month depending on which services you choose.Here are its Key Features:It h elps you determine which marketing programs impact revenue the most and how many contacts with the source were needed to generate the revenue;It helps you focus your marketing budget where its working;It helps to simplify key marketing metrics;It can be set up to deliver daily, weekly or monthly reports.RapidMinerThis service has been touted as being the easiest to use modern day analytics platform. It works best for data mining, machine learning and predictive analytics.This service can be anywhere from offered free to custom plans that cost over $3,000 yearly.Here are its Key Features:It’s easy to work with the analytical models you create;It helps connect important data with key analytics and business processes;It has an excellent graphic interface;It can do predictive modeling;It produces very accurate data.CONCLUSIONThese days it not just enough to guess what is and is not working in your individual marketing campaigns. The tools exist to track results, especially as far as w ebsite traffic is concerned, so they must be utilized and then the data they produce be put to good use determining the effectiveness of any marketing campaign that was done.For years companies did not have answers to questions concerning a marketing campaigns effectiveness with the exception of actual sales. That is no longer the case and now even if a marketing campaign fails to produce the desired results in sales, it may still be a valuable resource to build off the information you garnered from analyzing it; this can help to make your next marketing campaign highly successful sales wise.It is imperative that you use the analytical marketing tools that are available to gather data today and use that data to shape continually future marketing campaigns toward being highly successful ones.

Internet Usage Addiction - 1079 Words

Internet Usage The internet refers basically to the worldwide interconnection of computer networks that use a standard protocol called internet protocol suite. The internet serves several billion people worldwide and has become the most preferred mode of communication between people from different parts of the world. This has led to it rampant usage and as much as it has noticeable benefits, its limitations cannot be overlooked either. Internet addiction in teenagers or to say adolescents has been estimated to be 12% in China, 19.4% in Korea and 8% in Greece approximately (Lin). To start with, usage of the internet leads to addiction. While the time spend in the internet might be highly productive, compelling use of the internet can ultimately interfere with your work, the daily life, and a larger extent interfere with relationships. It leads to a disorder commonly known as Internet Addiction Disorder (IAD). It is commonly referred to internet overuse, which leads to, interference of daily normal life. This disorder has undergone several researches and valid data have been received supporting it. IAD covers a wide variety of impulse-control problems including the following (Walton); †¢ Cybersex addiction: This refers to uncontrollable use of the internet pornography, Adult sex chat rooms, or the fantasy role-play sites that will, therefore, affect real life intimate relationships. †¢ Information over-load: Irresistible internet usage for instance database searching, or webShow MoreRelatedInternet Addiction, Excessive Usage, And Gratification1419 Words   |  6 PagesNisaa Kirtman PSY 7102, Week 4 Internet addiction, excessive usage, and gratification: A review of two articles The growth of the internet and internet-dependency has become some of the many facets in people?s day-to-day lives. Smartphones, radio, the television, newspapers, and magazines are flooded with news and non-stop information that some may not classify as ?news? (e.g., celebrity gossip, etc.). It seems that the prevalence of the internet are indicators of a nation, communities, organizationsRead MoreDoes Technology Do More Harm Than Good?1350 Words   |  6 Pagesvideo games, texting, and social media’s superior appeal over playing ball outside. Which leads to the ultimate question: has technology done more harm than good to children? When we think â€Å"technology† our minds revert to laptops, smart phones, the internet, cars that run on hydrogen fuel cells, televisions, and maybe even that new refrigerator you bought that has a television in it, but technology used to mean nothing more than a manner of accomplishing a task especially using technical processes,Read MoreCould It Be Addiction? Essay1099 Words   |  5 Pagesclaws. That epidemic is known as internet addiction which many of today’s youths are prone to due to the widespread usage of technology. Excessive use of the internet has proven hazardous to the generation because it decreases cognitive ability, impairs social development, and increases health problems. Since the current American society relies heavily on technology and web searches through google, the internet has become a necessary essential and making addiction almost inevitable. Those born intoRead MoreWhat is Internet Addiction?1202 Words   |  5 Pagesimportant products of technology is the internet. The World Wide Web (www) is part of almost everyone’s everyday life. In addition to the uses of computers, we can use our hand held devices to access the internet as well. The ability to have unlimited access to the internet from anywhere at any time has become the cause of a serious addiction that affects about one in every eight Americans; this addiction is referred to as Internet Addiction. Internet addiction is a compulsive behavioral disorder whichRead MoreInternet Addiction And Its Treatment1163 Words   |  5 Pagesra lians%20digital%20livesFinal%20pdf.pdf ACMA,. (2016). Excessive internet use | ACMA. Acma.gov.au. Retrieved 12 October 2016, from http://www.acma.gov.au/Citizen/Internet/esecurity/Staying-safe- online/excessive-internet-use Amichai-Hamburger, Y. Ben-Artzi, E. (2003). Loneliness and Internet use. Computers In Human Behavior, 19(1), 71-80. http://dx.doi.org/10.1016/s0747-5632(02)00014-6 ArÄ ±soy, Ãâ€". (2009). Internet addiction and its treatment. Psikiyatride Guncel Yaklasimlar- Current ApproachesRead MoreThe Effects Of Internet On The Internet1520 Words   |  7 PagesEver since the Internet was first introduced to the world, its usage has been increasing each year, as advancing technology makes it more accessible to the public. The increased usage of the Internet has created an Internet-dominated society. With the Internet becoming such a used tool, many people have grown dependent on the Internet for their daily lives. This dependency and over-usage of the Internet sometimes leads to negative symptoms, many which are similar to those of addictions. The WorldRead MoreNegative Effects Of Internet Addiction935 Words   |  4 Pageswork or study but ended up playing video games and surfing the internet? It is believed that a lot of people feel like this. Nowadays, we live in a world with highly developed internet and electronic devices. The highly advanced internet makes our lives better, which is non-debatable, but there are also some drawbacks brought up by improper internet usage and one of the most influential symptoms is Internet addiction. Internet addiction affects people by causing the deterioration of the quality ofRead MoreThe Influence Of Internet Addiction1053 Words   |  5 Pages The Influence of Internet Addiction Have you been though things such as you open up your laptop to do your work or study but ended up playing video games and surfing on internet? It is believed that a great amount of people feel like this. Nowadays, we live in a world with highly developed internet and electronic devices. Highly advanced internet make our life better, which is non-debatable, but there are also some drawbacks brought up by improper internet usage and one of the most influentialRead MoreThe Current Generation Of School Age1131 Words   |  5 Pagesand in the young adults age group is among the earliest to grow up in the age where Internet usage plays a near pivotal role in society. Naturally, this also leads to the fact that this demographic is most affected by Internet addiction. In fact, a study conducted using four years of information from the Korean Information Society Agency concluded that the higher the level of school, the higher the Internet addiction ratio. The highest level of school in this study was university level. (Jun, 2015)Read MoreInternet Addiction And Its Negative Impact1002 Words   |  5 PagesThe Buzz about Internet Addiction and its Negative Impact Meta Description: The internet connects millions of people, providing information, entertainment and communication platform. HealthyHow2 is a leading resource for well-researched medical information. Internet Addiction The internet has become an integral component of our life, and this has greatly transformed the way we access information, communicate and do our work. Added to this fact, the internet is widely available in people’s homes

Should We Eat The Meat - 1500 Words

Should we put the Eat in Meat? All over the world, people sit down to a meal that include of steak, pork chops or chicken. It is not too often these days that the consumer considers the life of the animal in which they are eating. It is also not common to even associate the slab of beef on one’s plate with an actual living, breathing, feeling cow. When one hears cow, images of luscious green fields with spotted cows mooing and grazing peacefully fill your mind; and this is how many of our society think cattle are raised for consumption. Instead, cattle are â€Å"raised† in what can be described as holding pens, over crowded stalls with no room to move. Often times, these cows don’t even make it past their first few days of life before being brutally slaughtered. In his article, On Eating Animals, Namit Arora suggests that Americans have something wrong with our way of thinking when it comes to animals. We treat our domesticated pets with love and care as we would a family member; but turn a blind eye to the tortured animals we eat every day. Where do we draw the line on what is okay to do to one living creature and what is considered archaic to do to another? While eating meat is not a crime, or even a bad thing, considering God gave humanity the animals to eat after the floods (Genesis 9, The Bible); is the treatment of said animals something we should consider before we fire up that grill? For many centuries, families raised their own livestock for the primary purpose ofShow MoreRelatedShould Humans Eat Meat? Essay683 Words   |  3 PagesShould humans eat meat Should you, or should you not eat meat. Humans should really eat meat because our body are meant for the meat and it can’t cause cancer and many other health problems. All of the myths on meat are actually people blaming something. Meat are proven to be very nutritious and we are actually evolved to eat meat. It is not just the benefits that people will get from the meat but also get the taste. Thus there is no evidence that suggest a non meat diet will give more healthRead MoreEveryone Shouldnt Be Vegetarian Essay1184 Words   |  5 Pagespounds of chicken and 43.5 pounds of pork per person.(citation?) Only 5% of Americans are vegetarians and with that much meat eaten by Americans, in one year alone why should you to forced to become vegetarian? With meat being the main staple in the Americans diet there is no reason we should take that of the table. That fact alone shows that most Americans’ diets are made up of meat sources. According to the United States Census B ureau (USCB) the U.S. population was 313.8 million; meaning that 16 billionRead MoreShould We Eat Animals? Essay519 Words   |  3 Pages The question if humans should eat meat from animals has been argued over many years. Many people believe that it is wrong and many people believe that it is right. Two out of one hundred Americans are vegetarians (Langley 5). The number is even higher in other places, including India, where thirty-three out of one hundred people are vegetarians (Langley 5). All humans on the Earth should be consuming meat from animals. People who do not eat meat at all can miss out on important nutrientsRead MoreIs It Unethical And Eat Meat?1048 Words   |  5 PagesIs it unethical to eat meat? Essential Writing Skills Is it unethical to eat meat? With many different opinions on the matter, all views need to be considered when discussing and attempting to answer the question. Policies are put in place by institutions (Religious and governmental) that tell us what to eat, what not to eat and how much to eat. All these guidelines raises the question of whose ethics should hold president overall, and what factors do you use to determine this decision. HumankindRead MoreThe Ethics of Eating Meat Essay663 Words   |  3 PagesMeat has been a staple food in the diet of mankind since the early ages of civilization. In the article â€Å"Is Any Meat Good to Eat?† by Sarah Boesveld, she interviews author Jonathan Safran to share his opinion on eating meat and factory farming. He believes that â€Å"...if [people] just ate according to the values they already have, then factory farming would disappear.† Whether or not people realize the sources from which meat in modern day society comes from, they cannot deny the fact that meat is delectableRead MoreEssay on Behind Meat and Meat Factories1404 Words   |  6 Pages Background/History Meat has been in our diet since the start of mankind. We eat meat everyday mindlessly. It is hard to avoid meat since it is everywhere we go. Meat is the majority of today’s food. There are very few vegetarian or vegan options in the food industry. Although, it has been growing more and more popular since it has become a lifestyle. The reason is to be the horrifying truth of today’s meat industry. For those who cannot bear the truth, pick up the vegetarian or vegan lifestyleRead MoreThe Ethics Of Eating Meat Essay1504 Words   |  7 PagesThe Ethics of Eating Meat We are a nation of meat eaters. We are socialized from a young age to consume high levels of animal products. This deeply ingrained meat-eating tradition is a big part of the American standard diet. A visit to the local grocery store shows that there is no shortage of animal products. Isle by isle you see a plethora of meats, neatly packed and ready to be cooked, dairy products neatly shelved, and even candies that contain animal by-products. This is an omnivore’s utopiaRead MoreEssay about Eating Meat1004 Words   |  5 PagesEating Meat Eating meat is part of the daily life of billions of people all over the world. Every day thousands of animals are killed for the production of meat food for people. However, studies have shown that meat is not essential for our existence and gives us nothing more than the other foods on the market. Meat consumption may not harm you or the surrounding environment immediately but there are consequences and sooner or later they will appear. A meatless diet is healthier than a dietRead MoreHow Being Moral Include Animals1261 Words   |  6 Pagesbody, but certain types of food are immensely controversial, such as meat. There are many perspectives for eating food: one states that everyone should be vegan- someone who does not eat any animal products like meat for certain reasons that might be righteous or even health and religious reasons in order for animals, especially cattle, to live life they deserve. Another point of view is that some people believe that eating meat and other animal products do not differ from any other type of food likeRead More Vegetarian Essay example791 Words   |  4 Pagesproblems. Disease. These are all problems caused by being a vegetarian, that is, one who only eats vegetables. There are different degrees of being a vegetarian. To one extreme, is a person who eats nothing associated with animals (no yogurt, ice-cream, or even anything that has come in contact with meat or another animal). The opposite are those who just eat vegan most of the time and will still eat animal bi-products. Then there are others who are in between. Being a vegetarian is not natural

Effects of Smoking Free Essays

Effects of Smoking According to the Clinical Respiratory Journal an average of five million people will die globally every year from effects of tobacco smoke. The number of people that dies is shocking. Smoking has many terrible effects on the human body from effecting the lungs, heart, and even causes cancer if you did not know that already. We will write a custom essay sample on Effects of Smoking or any similar topic only for you Order Now Why do people smoke? Some people might ask. Well there is nicotine in tobacco which causes your muscles to relax and thus causing that relaxing non stressful feeling that people who smoke feels while â€Å"enjoying† a cigarette. The feeling can be eally strong for a first time smoker causing a â€Å"buzz†, since their body has not built up a tolerance to the nicotine. When people do start to build up their tolerance level, the feeling of the pleasurable â€Å"buzz† or relaxation lessens to where you must smoke more than one cigarette to feel relaxed or even a slight â€Å"buzz†. But there is a drawback nicotine is a highly addictive substance. So addictive in fact that according to heart. org compares it to hardcore drug addictions like cocaine and heroin. So once people start they are caught in a trap. Heart. org states that approximately sixty-eight ercent of smokers want to quit, but are unable to stop because of the high amounts of nicotine in his/her body. But what happens to those who cannot quit? Well let me start with the place smoke gets inhaled to: The Lungs. The harmful smoke from the cigarette causes immediate life threatening damage to the lungs the second the smoke enters. According to Lung. org cigarette smoke has over 4,800 chemicals with sixty-nine known chemicals to cause cancer. Even with Just one inhale all of those chemicals will enter the lungs. Cigarette smoke has been also connected to chronic obstructive pulmonary disease (COPD) such as chronic ronchitis and emphysema. On top of COPD, cigarettes also cause the lungs to shrink and turn black, thus causing inability to breathe deeply and less oxygen in the blood stream. That is way when smokers exercise they feel very light headed and out of breath, because there is not an ample supply of oxygen in the blood stream. How bad would that be to past out from lack of oxygen while playing with your grandkids? I would feel terrible to lead that kind of example of its 0k to smoke and cause that kind of harm to the lungs to where a person can’t even spend quality family time with them. I have wondered why the lungs Just don’t clean all of those nasty chemicals out, or why do smokers cough. I have found out that these two things are related. Everybody has these little hairs in their longs called cilia that help clean out mucus and harmful substances in the lungs. The smoke from a cigarette paralyzes these hairs causing mucus to build up in the lungs which gives people terrible coughs by trying to hack the mucus out of the lungs. Which if the person coughs for long enough and hard enough, the cough will cause major irritation in the throat making the person cough up blood. Now back to the chemicals, the cilia cannot clean the chemicals out of the lungs because it is the chemicals that immobilize them and will eventually all will die out and stop working if the smoker smokes long enough. Which if that happens the persons lungs will be almost beyond repair with all of the mucus build up, the chemicals causing harm, and the lungs not being able to clean out the natural substances that could already cause harm to the lungs. All in all t i is one highly deadly trio. The lungs are one of the part of the body that most people think get harmed when a person smoke, but people do not think about the heart. Almost twenty percent of people that pass away due to cardiovascular disease are directly related to smoking. That is saying that if a hundred people died from heart disease twenty of them died because of smoking, and not of high cholesterol or some other reason. That number is scary because of the fact of instead of harming one major organ the body the person is harming two. Smoking causes the heart to increase its rate of speed causing the resting heart beat to be considerably higher than the average nonsmoker. With each cigarette a person smokes the chances of artery disease goes up. Which means that also the chances of heart failure and having a heart attack goes up substantially. In some cases the threat of heart failure has a greater chance of happening than lung failure. Taking all of these factors into consideration people still smoke because it is their body and they are only harming themselves well may I say that statement is false. Secondhand smoke kills a number around 70,000 of nonsmokers a year. That’s 70,000 people that care about their body day because of somebody else’s stupidity and no awareness of how their choices impact others. Some smokers say that econdhand smoke is harmless, but that is a complete lie. Secondhand smoke can cause the same exact health concerns from the lungs, to the heart, and can even cause cancer. Yes, smokers are not the only ones who get cancer; it is also the people who they are around. Kids are extremely vulnerable to secondhand smoke from smokers. The kid’s immunity system has not fully developed yet to even attempt to fight off the diseases from the smoke. Kids are already experiencing heart failure due to their parents’ cigarettes. I have personally known a sweet kid who had trouble with his heart because his parents smoked. It is truly heart wrenching to watch it happen. If you are reading this please remind people to all of the health risks that smoking can impose. Such as cancer, lung disease, cardiovascular disease and along with telling them that smoking not only harms them but also their loved ones. Citations Carter, Charleata A. , Manoj Misra, and Robert R. Maronpot. â€Å"Tracheal Morphologic And Protein Alterations Following Short-Term Cigarette Mainstream Smoke Exposure To Rats. † Journal Of Toxicologic Pathology 25. 3 (2012): 201-207. Academic Search Complete. Web. 3 Dec. 2013. ello, Francescopaolo D’, et al. Question –  ALCOHOL, MARIJUANA, COCAINE, AND A WIDE VARIETY OF OTHER CHEMICAL AGENTS THAT ALTER PERCEPTIONS AND MOODS ARE CALLED? Answer at  https://donemyessay.com/unit-5-review/ How to cite Effects of Smoking, Papers

Reveille - Laced free essay sample

Reveille caught my attention when I first listened toLaced and heard the song Butterfly. Butterflymay not seem like a hardcore song title, but dont let the name fool you. It isawesome because it blends alternative rock and rap. With the combination of thesemusic styles, Reveille forms its own genre. Laced isReveilles debut album and almost every song is good. I think this band is one ofthe best out there today. Their amazing beats and lyrics are sure to keep a crowdmoving. If you are into alternative rock bands like Limp Bizkit and Korn, youlllove Reveille. Lead vocalist Drew Simollares blends music with singing andrapping. His lyrics are very creative and make you look at things from adifferent perspective. But Reveille would be nothing without hardcore guitaristsGreg Sullivan and Steve Miloszewski, awesome bassist Carl Randolph and JustinWilson, perhaps one of the best drummers in the world. These five musicians areall teenagers and make Reveille completely original. We will write a custom essay sample on Reveille Laced or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the right motivationand determination, Reveille will rise to the top of the music industry.

Pestel for Whisky Essay Example

Pestel for Whisky Essay Example Pestel for Whisky Essay Pestel for Whisky Essay PART A: PESTEL analysis on the external business environment of Malaysia based whisky industry. Political factorsAccording to International Trade and Industry Minister Datuk Mustapa Mohamed (2010), there will be no tariff reduction on the export of alcohol from Malaysia. This will become a threat to the whisky industry in Malaysia as the price of the whisky will remain high in global market and thus they will lose the competitive advantage on it. The demand of their products will drop as the selling price is high compared to others. Based on the Budget 2011, Prime Minister Datuk Seri Najib Tun Razak (2010) said that the government will not further increase the excise duty on the alcoholic beverages for the coming year. This will not further exert the pressure to the whisky industry and also consumers especially in this economic downturn. When the excise duty is not increased, the price for the whisky will not be further raised and therefore the industry is expected to have growth in sales and profits. As stated in Budget 2011, the government will increase the service tax from 5% to 6% starting on 1 of January 2011. The advertising expenditure of the alcoholic beverages is expected to be dropped as government proposed to impose service tax on paid television broadcast services. The increase in service tax will definitely cause the fall in the will of whisky manufacturer and seller to advertise through the powerful media, television. As a result, the demand of consumers on whisky will decrease as they will not be aware of the latest news and promotions on whisky. Economic factorsIn the official statistics by Department of Statistics Malaysia, the Consumer price index (CPI) for alcoholic beverages has increased 4% in September of 2010(134. 3) compared to the same month in 2009(130. 3) in which the base year is in 2005(100). The increase of 4% in CPI for alcoholic beverages indicates that the price for whisky has increased by 4% in a year and this will further decrease the purchasing power of consumers for whisky. In other words, Malaysians need to pay more money for the same amount of whisky they consume. This is a threat to whisky industry as this will further decrease the demand. The consumers will switch their taste to other beverages instead of whisky and therefore the industry is expected to have a loss in profit. According to Trading Economics, the unemployment rate in Malaysia was reported as 3. 20% in the third quarter of 2010 and this has decreased by 0. 4% as compared to same quarter in the last year. This brings a good sign and opportunity to the whisky industry as the workers in Malaysia are increasing. a)More people are getting their job and contributing their skills and knowledge to the economy of Malaysia. With the workers available in Malaysia, whisky industry can expand its market by developing new products through research and development to attract more consumers. The whisky industry is also able to supply more by employing more workers in the market. Besides that, the geographical area of whisky industry can be improved and widened by opening more shops for sales so that the consumers can buy the whisky anytime and anywhere when they want it. In fact, workers are the basic element and component in the work of expanding the whisky industry. )From the point of demand, the decrease in unemployment rate will also increase the demand for whisky as more people are working and they have more ability to purchase whisky for better enjoyment of life. 2011 per capita income is expected to go up by 6. 1% to RM28, 000, while income in terms of purchasing power parity will hit US$16,000 (Malaysia Budget 2011). When the income of Malaysians increases, the consumers will be more able and willing to purchase whisky, the luxury good to increase their quality of social life. This will then result in an increase of demand for whisky and boost up the sales of whisky. Whisky industry is expected to expand and earn more profit in the year 2011. In the report of Department of Statistics Malaysia, the Gross Domestic Product(GDP) growth rate for the second quarter of year 2010 has increased drastically to 8. 9% as compared to the same period of time for last year(-3. 9%). GDP is the amount of goods and services produced in a year. The increase of GDP indicates the economic growth in Malaysia. When the economy is in a good condition, the standard of living of Malaysians will also increase and they tend to spend and consume more on luxury goods. In this case, the consumption of whisky will become more as the spending of Malaysians on luxury goods is getting higher as the indication of the growth in the value of GDP. Social factorsBased on the statistics by Department of Statistic and Economic Planning Unit, the population of Malaysia has increased from 26. 75miliions in 2005 to 28. 96 millions in 2010 and 63. % of the total population falls in the age between 15 and 64. The increase in population size in Malaysia will bring a better opportunity to whisky industry as the demand of the industry towards labour force can be fulfilled that will cause a higher development and expansion of the industry. The supply of industry will also increase with the workers available in the market of Malaysia. While more than half of population of Malaysia achieves the drinking age limit (abov e 18) and this will increase the potential consumers and demand for whisky in future. Dr. Jim Swan, an independent consultant to the worldwide drinks industry (2005) said that drinking whisky can help protect human against cancer. This thesis is originated from a research that showed the people who drink single malt whiskies have greater health benefits rather than drinking red wines. Dr. Jim Swan(2005) further explained that single malt whiskies have more ellagic acid than red wine and this ellagic acid is a highly effective ‘free radical scavenger’ that ‘absorbs’ rogue cells that occur in the body during eating. When the citizens of Malaysia aware of the health benefit from drinking whisky, more people will probably start to consume whisky and the existing consumers will also increase their consumption on whisky. This will create better opportunity to whisky industry from the side of demand on whisky and profitable of the industry. According to a new study by researchers (2010) at the National Institute on Alcohol Abuse and Alcoholism (NIAAA), National Cancer Institute (NCI), and the U. S. Department of Agriculture (USDA), alcohol reduces the quality of diet. It is stated in the study that people who drink more are also likely to eat less fruit and consume more calories from a combination of alcoholic beverages and foods high in unhealthy fats and added sugars. The increased alcohol intake will therefore cause a harmful effect to human health such as the formation of cardiovascular disease, certain cancers, and other chronic health problems. When more Malaysians are concerned about the finding of this new study, the demand of whisky will drop as they will be more health conscious and thus reduce the consumption of whisky. This brings a negative effect to the whisky industry. Technological factorsA ? 1. 8m research project aiming to identify the genes that could lead to improvements in the quality of barley, one of the most commonly used raw materials in making whisky was carried out by Scottish Crop Research Institute. The project leader, Dr. Robbie Waugh(2005) said that they expect to be able to identify the genes that could lead to improvements in the quality of barley that will be of interest to growers, producers and drinkers. This will be a good opportunity to whisky industry as a higher quality of whisky is able to be produced by using better quality of the raw materials. Consequently, the demand for whisky is expected to be higher as more consumers desire for a consumption of better quality of whisky. In the article of Process Industry Informer (2010), it is stated that a new evaporation system based on Alfa Laval plate heat exchanger technology has been introduced to increase the concentration and quality of the Pot Ale, a by-product from the first distillation stage in malt whisky production. The Pot Ale has many valuable functions and usages and one of them is the making of spent malted barley grains (Dark Grains) that is further used for production of whisky. This technology has helped to reduce the disposability of whisky industry for the wastes being produced and instead the wastes are being used for other better purposes that benefit to the whisky industry and also the country. According to International Telecommunication Union, the internet users in Malaysia have increased about 50% over the ten years from 15% in 2000 to 64. % in 2010. This will bring opportunity to the whisky industry as advertising through online could be done to increase the sales of whisky. Through the online advertising, the whisky industry can save their cost and therefore achieve a higher profitability. The money that is saved can be used for better benefits for the industry such as research and development of new products and technology. Online advertising is also time efficient and provides a higher ability to spread over Malaysia and this will cause the expansion of industry in terms of sales. Environmental factorsIn the article of The Sunday Times by Jonathan Leake(2010), a relatively new environmental technology-anaerobic digestion will be introduced and developed in the whisky industry. This new technology involves the using of anaerobic digesters to convert thousands of tons of yeasty waste into methane gas that will be further burned to create energy. By this way, the waste that is produced through the process of manufacturing whisky can be reduced and this will reduce the negative impact on the environment. At the same time, the energy produced from the waste can be used to make electricity and meet the power needs of the industry. As a result, the production cost will be reduced and a higher profit in the whisky industry will be achieved. A new research project is conducted to find new methods of turning spent grain, a dry waste product of brewing and distilling, into bio ethanol, a more environmentally friendly alternative to fossil fuels (Professor Graeme Walker, 2007). The use of bio ethanol in running the cars will be more environmental friendly as it causes less pollution to the earth. Bio-ethanol produces less greenhouse gas emissions as compared to fossil fuels and this offers an opportunity for whisky industry to fulfill its Corporate Social Responsibility (CSR) to the environment. Besides that, this new finding can help to create a business opportunity for the whisky industry as the waste products can be reused for the production of bio ethanol which is expected to be the main sources for cars in future. According to Gavin Hewitt, Chief Executive of The Scotch Whisky Association (2009), the launch of Scotch Whisky Industry Environmental Strategy will be a pioneering industry-wide environment strategy to reduce the impact of whisky production processes to the environment. Under this environment strategy, the reduction of fossil fuels usage by 80% in year 2050 that is equivalent to 750,000 tonnes of carbon dioxide is one the main target and obj ective. This is a long term strategy and needs a cooperation of all sectors within whisky industry to achieve the objectives of a clean environment in future. This is a good sign to the whisky industry as the demand of consumers will rise as the consumers will continue using whisky after they aware of their roles and contribution of consuming whisky to a better environment. Legal factorsUnder Islamic law, consumption of alcohol, alone, is considered one of the most serious Hadd crimes and is strictly forbidden in Malaysia (Surah Al-Maaidah verse 90). Islam is the official religion of Malaysia and out of 28. 96 millions of population in 2010, 67% is bumiputera that follow Islam (Department of Statistic and Economic Planning Unit, 2010). This means that the main market for whisky industry in Malaysia is the Chinese and Indians drinkers. In other words, the market of whisky industry in Malaysia is restricted to just a small proportion of population and therefore the demand for whisky is not as high as other countries. The production of whisky is limited and low in amount for supply as to meet the low demand for whisky. In this case, whisky industry will not gain much profit from the sales of whisky in Malaysia due to the Islamic laws being obeyed by Malaysians. According to Malaysia’s 1976 Excise Act, anyone who manufactures and sells any alcoholic beverages or intoxicating liquors needs to apply for a license and pay the license fees accordingly. The license gives the right to the people in the industry to manufacture and selling whisky. Any operating of business and industry without a license is said to be against the Malaysia’s rules and regulations and legal actions will be taken. The license needs to be renewed every year and this becomes a fixed cost for the whisky industry. The whisky industry will have to incur the high operating cost for a long term and thus it affects the whole industry from the aspect of the profitability. As in the article published in Herald Scotland (2010), Malaysia has been granted applications for â€Å"Scotch Whisky† to be protected as a â€Å"geographical indication of origin† (GI) by domestic laws. The high level of protection through legal ways can prevent any cheap imitations to gain market share in Malaysia while at the same time protect the integrity of the Scotch whisky. The consumers are able to drink the original whisky that is high in quality and the demand for whisky will then increase. The whisky industry will gain benefit from it as the sales of whisky will go up when all the consumers in Malaysia are consuming the only and original whisky.

Dont Begin at the Beginning

Dont Begin at the Beginning Dont Begin at the Beginning Dont Begin at the Beginning By Simon Kewin If youre a fiction writer, youll be aware of the need to grab a readers attention as early as possible; to hook them, preferably, on your very first page. One key technique for doing this is to start your story in medias res.   The Latin expression in medias res means into the midst of things. Used as a literary term, it refers to starting a story by jumping straight into the middle of the conflict or action. Its often a temptation for writers to start by providing all the background information for their story, all the character and location detail theyve laboriously worked out. But this exposition or infodump can be very boring.   A better approach is to skip the exposition, at least temporarily, and dramatize your works central conflict from the beginning. As well as immediately involving the reader, this helps set up narrative tension : the reader wants to know why the described conflict is happening. Explaining too much up front can deflate this intrigue. Over time you can slowly reveal the explanation in what will, hopefully, be a satisfying and engrossing process for the reader.   Filling in the back-story can be achieved in several ways : via flashback, for example, or by having your characters recall prior events. The skill is in providing the reader with just the information they need, without either overwhelming them or leaving them bemused. The best approach is to reveal your back-story in dribs and drabs so that a lot of the time, your readers aren’t even aware they are being informed.    Of course, theres nothing wrong with writing long sections of factual information for your own use, as you work out the details of your setting. In many ways, this is a good thing. Just dont expect your readers to wade through all that before they reach your actual story. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should KnowStory Writing 101Starting a Business Letter with Dear Mr.