Personal Statement My First Smart Phone - 875 Words

I ve never really been the person that argues to show how they feel about something or to convince someone to share my opinions. Because of this, it is hard to think of a time that I strongly argued to convince someone to listen to my ideas. I ve never gotten into an arguement with my parents about where I wanted to go to college nor have I had to convince my team to participate in a polar plunge. Im not saying that I never use rhetoric. I actually use it quite often, but for simple things like convincing my family to order pizza for dinner instead of getting hamburgers. There is only one memory that I remember the most of and that is when I was trying to persuade my parents to get me my first smart phone. I know it sounds a little goofy and it probably sounds too simple but it is the only memory that relates to the topic that I could remember. It was four years ago, I was a couple weeks into my freshman year of highschool. This was around the time that everyone had their early model iphones or their android phone. At this time I still had the old prepaid flip phone that was meant mostly for calling and if I wanted to text I had to use the number buttons. All of my friends had these fancy cell phones where they could text each other and get on Facebook (which was still cool at the time) right from the phone. Seeing that almost everyone I was friends with had one made me want one. And I was determined to get my own. All I would need is a good plan and a little research andShow MoreRelatedBrief for Petitioner and Brief for Respondent Essay1263 Words   |  6 Pageson his cell phone during the search upon arrest. He argued that police’s warrantless search on his cell phone has violated his Fourth Amendment rights. However, the State of California affirmed the judgment. In the background of Riley’s case, our group conducted a survey to understand UC Davis students’ thoughts about police searching on cell phones upon arrest. Eventually, among the 50 persons surveyed, about half of them think the police do not have rights to search cell phones upon arrestRead MoreSteve Jobs Role For Shaping The Modern Technology1219 Words   |  5 PagesSteve Jobs role to shape the modern technology General Purpose: To inform Specific Purpose: I want my audience to know the role of co-founder and ex - Leader of the Apple Company, Steve Jobs for shaping the modern technology Thesis Statement: The three aspects of technology in which the Steve Jobs contributed hugely with breathtaking innovation and idea are: Music, Personal Computing and Smart Phone. Introduction I. 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To sum it a mobile computer is efficiently any computing device that is not constrained in its location to a desktop or data center (Barnatt). According to researchers the history of personal computing relates back to the time periodRead MoreStatement of Purpose Computer Science Essay773 Words   |  4 PagesSTATEMENT OF PURPOSE My four years of undergraduate studies in CS at PSG College of Technology, Coimbatore and my exposure and penchant for research have made the choice of further study, for me, an obvious one. My goal is to pursue a career in research, either in industry or in academia. Ten years from now, I envisage myself as a full-fledged research professional in an organization, or a faculty member at one of the leading universities. The first step towards my objective would be to pursueRead MorePrivacy And The Right Of Privacy Essay1057 Words   |  5 Pagesright of privacy. So sharing personal information with web at any stake is not what one can consider as wise decision. Privacy is individuals condition of life which is kept safe from rest of the world or Privacy is the right to be left alone. Carl Landwehr in his article â€Å"Privacy and Security† states that, â€Å"privacy is preserved when in- formation remains within a specified context— financial information stays with my financial advisor or broker, religious information with my religious counselor, healthRead MoreEssay about Creative Media and Events Ltd.1247 Words   |  5 Pages History of the Company Creative Media and Events Ltd (CME) is a private limited company in the Jamaican private sector, which deals with the areas of event management, public relation and media. CME’s mission statement is ‘To be the market leader in all our business ventures, doing always with integrity and purpose. A passion for God, creativity and a â€Å"think big† strategy is at the core of our businesses’. CME was formed in 2008 by Garth Walker, Chairman and Leighton Davis, Managing DirectorRead MoreTreasures of Geocaching1564 Words   |  7 PagesTracy and I sat down to prepare for our outing with my sister-in-law Shelly and her husband James, who were visiting from Kansas City. I must admit, I was a little skeptical about the thought of treasure hunting. James informed me that all we needed was a free membership with the website geocaching.com, and a hand held GPS unit or a GPS enabled smart phone. We then created an account and decided on a profile name. We were now rea dy to see what this treasure hunt was all about. We soon discoveredRead MoreEssay On Develop Software To Secure The Internet Of Things1356 Words   |  6 Pagesonly difficult but also costly. We are dependent on letters and emails rather than phone calls. However, today technology is advanced to such an extent that cost of communication is reducing and use of mobile phones and smart devices is skyrocketing. It is not an exaggeration that our life today is a slave to technology. Internet of things has made its space in almost all areas today such as education, business, personal life, government bodies, and even in field of research. Internet of devices in simplerRead MoreInformation Technology ( It ) Is A Universal And Versatile Tool1646 Words   |  7 PagesOverview Information Technology (IT) is a universal and versatile tool. It involves our life in every aspect. For example, we used smart phone, WhatsApp, FaceTime to contact people, used computer, e-mail, video conferences to work. In fact, I prefer shopping online to going to the mall. If I did not have a GPS, I would lose my way. In addition, I can order pizza or anything else in the internet. In business, we cannot without it. We used for information-based system, intranet, and paperless system

Analysis of Animal Characters in Alice in Wonderland by...

Why are animal characters so popular in children’s literature? Why do they tend to be either fierce or friendly? How do animal characters impact children’s literature? In Alice’s Adventure in Wonderland, the animal characters are very weird. They were supposed to guide Alice through the traditional fairytale world she has created, but instead they were negative influences on this child. I believe the audience expected that animal characters are supposed to because they are the ones who should be a role model for kids to look up or when they read it. Do the animal characters in Lew Carroll’s Alice’s Adventures in Wonderland disobey the animal characters in traditional fairytales? The animals in Alice argue with her, confuse her, and tell†¦show more content†¦Since Alice saw him disappeared in the dark, it seemed that he was trying to drag her to go in the dark well. This rabbit behavior is very weird because it grabbed Alice’s attenti on and wanted her to go after her. In our world, the rabbits never want to grab our attention or want us to know where they are. From Del Toro’s Pan Labyrinth, it is connected to Ofelia when she saw the fairy tales in the wood. I am applying Fairytales as rabbit. When the rabbit hopped away and disappeared in hole, Alice was upset because she thought that it was supposed to guide her to the world that she has created just like Ofelia. In my personal experience as a kid, every time I see a rabbit or squirrel, I used to go after them. All the times, they went in the hole or in the wood. I was upset that I couldn’t go after them anymore just like Alice and Ofelia. Alice’s head struck against the roof of the hall and she was more than nine feet high. She sat down and began to cry. Alice felt very desperate that she was ready to ask anyone for help. According to Carroll 1865, p. 8, when the White Rabbit came near her, she began in a low, timid voice, â€Å"If you please, Sir-----â€Å" The White Rabbit started violently, dropped the white kid-gloves and the fan, and scurried away into the darkness as fast as he could go. In my opinion, Lewis Carroll disobeyed the audience by using rabbit as animal character. He didn’t do what the audience would expect.Show MoreRelatedAlice, Food, And Inner Desires1217 Words   |  5 PagesAlice, Food, and Inner Desires Lewis Carroll’s whimsical journey into Wonderland has created a fantasy worlds full of mystery and depth. In this essay I will discuss the links between the consumption of food and the underlying desires behind consuming. In this essay I will argue that food is used as a transformative device to enable Alice to voluntarily explore and involuntarily supress her inner desires. Within the Lewis Carroll texts, Alice’s Adventures in Wonderland and Through the Looking GlassRead MoreThe Queen Of Hearts, By Lewis Carroll880 Words   |  4 PagesAlice’s Adventures in Wonderland Alice’s Adventures in Wonderland is a nonsense novel created by Lewis Carroll in 1865. The story begins with Alice follows a clothed rabbit to a rabbit hole. She goes to a couple bazaar places and meets talking animals. In chapter eight, Alice encounters three playing cards painting the white roses into red because The Queen of Hearts hates white roses. She is a character who always angry and yells â€Å"Off with their heads!† She invites Alice to play croquet with liveRead MoreAnimal Characters in Carrolls Alices Adventures in Wonderland2137 Words   |  9 PagesIn Alice’s Adventures in Wonderland, the animal characters are very strange. In audience’s expectation, Lewis Carroll was supposed to guide Alice throughout the traditional fairytale world she has created, but instead they were negative influences on this child. Do the animal characters in Lewis Carroll’s Alice’s Adventures in Wonderland disobey the animal characters in traditiona l fairytales? The animals in Alice argue with her, confuse her, and tell her upsetting stories instead of guiding herRead MoreExamples Of Marxism In Alices Adventures In Wonderland2067 Words   |  9 Pagesall the citizens of the society. In Alice s Adventures in Wonderland, Lewis Carroll exhibits dehumanization that the inhabitants of Wonderland endure, through the Victorian Monarchy system. He exquisitely incorporates bizarre dialogues, absurd characters, and anarchic situations in his book to demonstrate the prejudice that the various social classes in Wonderland face. This timeless classic shows how the King and Queen of hearts exploit the citizens of Wonderland in order to secure control over themRead MoreThe Fantastic Author Of The World s Most Wonderful Children2290 Words   |  10 Pageswonderful children’s stories is Charles Lutwidge Dodgson, or better known by his pen name, Lewis Carroll (Heath). Coming from a clerical family in Cheshire, England, Dodgson grew up to be a fairly interesting mathematician, deacon, and writer (Heath). Ultimately prospering in the art and absurdity of children’s literature, which is what Carroll is best known for today. Who would later become the famous â€Å"Lewis Carroll†, was Charles Lutwidge Dodgson. He was born January twenty seventh, 1832, as the thirdRead More «Alice’s Adventures in Wonderland »7735 Words   |  31 PagesMINISTRY OF EDUCATION AND SCIENCE OF UKRAINE IVAN FRANKO NATIONAL UNIVERSITY OF LVIV ENGLISH DEPARTMENT LEXICAL AND STYLISTIC DEVICES IN LEWIS CAROLL’S NOVEL  «ALICE’S ADVENTURES IN WONDERLAND » COURSE PAPER PRESENTED BY Read MoreEssay on Lewis Carrolls Alice Adventures in Wonderland3126 Words   |  13 Pagesstory. There is also a sense of the feelings of loneliness. Alice is the only one that seems upset about the unfairness of the situation, especially when she grows back to her full size and everyone turns on her. This shows the separation she has from the other characters in terms of their state of mind. This is also where another aspect of the dream logic comes into play. Alice becomes the center of attention during the trial. When Alice grows back to her normal size, she draws all the attentionRead MoreUse of Food in Alice’s Adventures in Wonderland, by Lewis Carroll2931 Words   |  12 Pageshis essay â€Å"Food and Power†, Nicholson points out, that food in literature always has a symbolic function as â€Å"characters [†¦] do not eat to live, since they aren’t alive† (38). Analy sing the way of consuming food and the kind of food consumed, therefore, allows scholars to draw inferences about manners and morals as well as social relationships of a specific period (Daniel 1). Such an analysis is especially relevant when it comes to children’s literature; since this genre is mainly dominated by adultsRead MorePhilosophers of the Victorian Era1726 Words   |  7 PagesMoreau† and Lewis Carrolls â€Å"Alice in Wonderland,† and look at how the human form is a parallel of the society it inhabits. To attain a deeper analysis, I will focus on how the external acts as a catalyst for the internal for both protagonists in their respective novels. The order of Victorian society is almost immediately dismantled, in both novels, and reassembled with the order of chaos. In fact, both Pendrick and Alice leave civilized society on the first page of each novel: Alice leaves societyRead MoreTough Alice1309 Words   |  6 Pages‘Tough Alice’ Extended Analysis Twelve Impossible Things Before Breakfast, is a collection of stories that vary from parodies to extended variations of famous fantasy stories. Jane Yolen, challenged the most popular children’s story ever, Alice in Wonderland by Lewis Carroll and created a more upbeat Wonderland with a more hard-hitting Alice than usual. The original Alice in Wonderland is a tale about a girl who falls asleep and dreams about this magical and adventurous land known as Wonderland. Alice

Mexico the Yucatan Peninsula Free Essays

Mexico: The Yucatan Peninsula The Yucatan Peninsula is located in southeastern Mexico, which separates the Caribbean Sea from the Gulf of Mexico, on the northern coastline on the Yucatan Channel. The Yucatan Peninsula lies east of the Isthmus of Tehuantepec, a northwestern geographic divider separating the region of Central America from the rest of North America. The Yucatan Peninsula comprises of the Mexican states of Yucatan, Campeche, and Quintana Roo; the northern part Belize; and Guatemala’s northern subdivision of El Peten. We will write a custom essay sample on Mexico: the Yucatan Peninsula or any similar topic only for you Order Now Geology The peninsula is the exposed part of the large Yucatan Platform. The Yucatan Peninsula is an unconfined flat lying erosion landscape. Sinkholes, locally called cenotes are widespread in the northern lowlands. According to the Alvarez hypothesis, the mass extinction of the dinosaurs at the transition from the Cretaceous (K) to the Tertiary (T) Periods (the K-T Boundary) 65 million years ago was caused by an asteroid impact somewhere in the Caribbean Basin. The deeply buried Chicxulub Crater is centered off the north coast of the peninsula near the town of Chicxulub. The now-famous â€Å"Ring of Cenotes† outlines one of the shock-waves from this impact event in the rock of ~65 millions years of age, The presence of the crater has been determined first on the surface from the Ring of Cenotes, but also by geophysical methods, and direct drilling with recovery of the drill cores. Water resources Due to the extreme erosion nature of the whole peninsula, the northern half barely consists of any rivers. Where lakes and swamps are present, the water is marshy and is not suitable for drinking water. The thousands of sinkholes, locally called Cenotes throughout the region provide access to the groundwater system, and the cenotes have long been relied on by ancient and contemporary Mayan people. Vegetation The short and tall tropical jungles are the predominant natural vegetation types of the Yucatan Peninsula. The boundaries between northern Guatemala (El Peten), Mexico (Campeche and Quintana Roo), and western Belize are still occupied by the largest continuous tracts of tropical rainforest in Central America. However, these forests are suffering extensive deforestation. Etymology There is a popular myth that the name Yucatan comes from the Yucatec Maya phrase for â€Å"listen how they speak,† or â€Å"I don’t understand your words† — supposedly said by contact period Maya, when the first Spanish explorers asked, what the area was called. The proper derivation of the word Yucatan is widely debated. However, it is also claimed that the actual source of the name â€Å"Yucatan† is the Nahuatl (Aztec) word Yokatlan, â€Å"place of richness. † People The Yucatan Peninsula comprises a significant proportion of the ancient Maya Lowlands. There are many Mayan archaeological sites throughout the peninsula; some of the better-known sites are in Chichen Itza, Tulum and Uxmal. Indigenous Mayans and Mestizos of partial Mayan descent still make up a sizable portion of the region’s population, and Mayan languages are still widely spoken there. Economy In the late historic and early modern eras, the Yucatan Peninsula was largely a cattle ranching, logging, chicle and henequen production area. Since the 1970’s, the Yucatan Peninsula has fixed its economy towards tourism, especially in the Mexican state of Quintana Roo. Once a small fishing village, Cancun in the northeast of the peninsula has grown into a thriving city. The Riviera Maya, which stretches along the east coast of the peninsula between Cancun and Tulum, houses over 50,000 beds and is visited by millions of tourists every year. The best-known locations are the former fishing town of Playa del Carmen, the ecological parks Xcaret and Xel-Ha and the Mayan ruins of Tulum and Coba. Climate Like much of the Caribbean, the Yucatan Peninsula lies within the Atlantic Hurricane Belt, and with its almost uniformly flat terrain, it is vulnerable to these large storms coming from the east. The 2005 Atlantic Hurricane Season was a particularly bad season for Mexico’s tourism industry, with two forceful category 5 storms hitting, Hurricane Emily and Hurricane Wilma. The 2006 Atlantic Hurricane Season was a typical year which left the Yucatan untouched, but in the 2007 Atlantic Hurricane Season Yucatan was hit by the Hurricane Dean (which is also a category 5 storm); nevertheless Hurricane Dean left little damage on the peninsula despite heavy localized flooding. Strong storms called nortes can quickly descend on the Yucatan Peninsula any time of year. Although these storms pummel the area with heavy rains and high winds, they tend to be short-lived, clearing after about an hour. The average percentage of days with rain per month ranges from a monthly low of 7% in April to a high of 25% in October. Breezes can have a cooling effect; humidity is generally high, particularly in the remaining rainforest areas. Bibliography â€Å"Beautiful Underground Lakes Rivers. † Wonderfulinfo. com. 5 January 2010. http://www. wonderfulinfo. com/photos/underground/ â€Å"Climate and Weather of Mexico. † yahoo. answers. com. 26 Sept 2009. http://answers. yahoo. com/question/index? qid=20090419162859AAZ2D7m. crumb=eYF8u9vJN5s â€Å"Mapas de Mexico. † Mexicoadventourist. com. 5 January 2010. http://www. mexicoadventourist. com/Mapas/YucatanMap. jpg â€Å"Mexico’s Government. † Viva Mexico. 2 October 2009. http://staff. esuhsd. org/balochie/studentprojects/mexico/MexGovernment. html Parfit, Michael, â€Å"Yucatan Pe ninsula,† National Geographic. Aug 1996. 108-113. â€Å"Sunset over the Yucatan. † flickr. com/photos/afagen/. 5 January 2010. http://www. flickr. com/photos/afagen/2262221520/ The World And Its People. â€Å"Mexico – The Land Yucatan†. New York. Greystone Press. 1964. 34-35. â€Å"The World Factbook – Mexico. † CIA the World Factbook, 10 Sept 2009. ttp://www. cia. gov/library/publications/the-world-factbook/geos/countrytemplate_mx. html â€Å"Yucatani iguanaleso naplo. † atjeffs. blog. hu/2008. 5 January 2010. http://m. blog. hu/at/atjeffs/image/Yucatan_peninsula_250m. jpg â€Å"Yucatan Sunset. † flickr. com/photos/bjkresearch/. 5 January 2010. http://www. flickr. com/photos/bjkresearch/183792616/ â€Å"Yucatan Peninsula Sunset. † flickr. com/photos/kevmac66/. 5 January 2010. http://www. flickr. com/photos/kevmac66/3495944443/ â€Å"Yucatan Peninsula Resort. † Alwaysonvacation. com. 5 January 2010. http://www. alw aysonvacation. com/LSS/images/29225/YucatanPeninsula3BedroomsSle How to cite Mexico: the Yucatan Peninsula, Essay examples

Corporate Downsizing Essay Research Paper Introduction free essay sample

Corporate Downsizing Essay, Research Paper Introduction The U.S. economic system was at the tallness of economic enlargement, stocks were near all clip highs, corporate net incomes were strong, and the unemployment rate was at its lowest in two decennaries. At the same clip, the major corporations in the United States were firing workers by the 100s of 1000s, and occupation insecurity had risen to an highly high degree. What was besides dry was the fact that the corporations who were originating the retrenchments were considered to be some of the strongest and most profitable in the state. Although these events seem to be inconsistent, this is what has happened throughout the decennary of the 1990 # 8217 ; s. Traditionally, downsizing was a direct consequence of a diminution in the demand for a house # 8217 ; s merchandise. This would intend that fewer points needed to be produced, hence less employees were needed. Retrenchment was besides used as a manner to cut costs during times of recession. But, the retrenchments observed in the 1990 # 8217 ; s did non suit this cast. Alternatively of downsizing for endurance, companies were utilizing this as a strategic program for making an addition in stock monetary values. The purpose of retrenchments by these top corporations who were already really profitable was to go # 8220 ; thin and average # 8221 ; . However, consequences of a study published in the Wall Street Journal suggested that many of the houses did non run into their ends. While corporate downsizing gets the promotion, the American economic system has steadily grown richer. Many times the public confuses downsizing with recession, but in world affects a individual industry that is seeking to suit itself to new worlds of the market. While some industries have downsized, the economic system has continued to turn. History of Downsizing Retrenchment is defined as a decrease in the figure of employees, and sometimes in the figure of runing units within a company. It began as a scheme of weak corporations as a manner to cut down the costs of the company. Shareholder wealth was the chief concern, and companies were willing to make whatever they thought necessary to convert the market that the stock monetary value should lift. The stock monetary value had become more of import in the determinations of top direction because many companies were offering stock options to them as portion of their wages. Retrenchment was being used as a endurance scheme by corporations who were seeking to increase their market values. It was frequently perceived as doing a company more competitory in today # 8217 ; s planetary market place. In typical retrenchment, a profitable house would denote to the populace that it was firing a big per centum of its work force. The thought was that the market would acquire aroused and get down purchasing up the house # 8217 ; s stock at a higher monetary value. But, there are different positions on how shareholders react to this sort of intelligence. The thought that downsizing additions stock monetary values is fueled by the belief that if net incomes are to be maintained and improved, corporations have one alternative-cut costs. This normally meant cutting occupations because paring the paysheet seemed to be an easier manner to increase net incomes in the short tally. Downsizings besides had everything that a company wanted when seeking to increase stock prices-they were tragic and newsworthy and they showed that a company was serious about its hard currency flow. Downsizing non merely reduces the figure of employees, but frequently shrinks the figure of direction degrees as good, and center directors have been peculiarly vulnerable to downsizing alterations. Retrenchment is normally done by a company because of the sensed consequence of more efficiency, ensuing in cost decreases. This tendency has emerged due to the thought that corporate retrenchment will increase the stock monetary value of a company. This paper will concentrate on this issue by looking at two major companies who have downsized in the last few old ages and the effects, if any, that it had on their stock monetary values. Premise of the Analysis Before come oning farther, it is of import to measure up the companies in this information set as relevant for the intent of transporting out this survey. Specific makings are necessary to guarantee that the information utilized from the companies selected is an accurate representation of downsizing. Therefore, a company should be included in the information set if it meets the undermentioned standards: ? The company is public and is listed on the NASDAQ or the New York Exchange at the clip of retrenchment. ? The company # 8217 ; s chief offices are located in the U.S. ? The company was non belly-up or in the procedure of reorganising at the clip of retrenchment. ? The retrenchment was publicized in a reputable news-related periodical or a newspaper such as the New York Times. Not merely are at that place specific demands for the choice of companies, but labour determinations categorized as retrenchment must besides be carefully indicated. Therefore, the 2nd premise is that downsizing is differentiated from some other signifier of corporate reorganisation such as # 8220 ; layoffs # 8221 ; in the undermentioned mode: ? The company eradicated a lower limit of $ 2,000 if it has more than 20,000 employees. ? The company eliminates a lower limit of 20 % of its work force if its paysheet forces consists of less than 20,000. ? Positions that are eliminated affecting particular # 8220 ; inducement # 8221 ; or rupture bundles are included. ? Eliminations that are consequences of amalgamations are besides included. Statement of the Problem Given the aforesaid premises, the statement of the job is that downsizing irequires that a house fire a big measure of their workers all at one time, ( bespeaking diminishing equity value of a house ) , nevertheless, the figure of workers discharged tends to increase the long-term return of the stock. Aim of the Study Therefore, the aim of this survey is to utilize stock monetary values as a medium to mensurate the efficiency of companies. Particularly, this survey focuses on chiefly two corporations, Delta and United Airlines. The end of the writers is to utilize the stock monetary values, ( taken from a secondary beginning ) , of these companies as a determiner of the company # 8217 ; s success or diminution during its period of downsizing. This paper will demo that although retrenchment is shown to be a rare event in the development of stock monetary values, it does really represent relevant and favourable intelligence to the equity of a house. Hypothesis Testing The aforesaid subdivisions of this survey have discussed the grounds of retrenchment and its effects on the companies undergoing such a reorganisation procedure and have identified stock monetary values as the factor to bespeak the consequence on the company # 8217 ; s fiscal place. Such a factor is a really effectual determiner for analysing whether downsizing had any consequence on the company or to signal if the company did so run into its aim. Hence, for the intents of this survey, hypotheses proving using the stock monetary values of two different companies will be used. As stated, the two companies considered for our testing are Delta and United Airlines. Procedurally, the writers have used the stock monetary values of these two companies from the Wall Street Journal. The indicated periods used are those that range from a few months before the retrenchment took topographic point until some few months subsequent to the retrenchment. The aforesaid periods include the passage period. As shown in the tabular arraies, the two separate companies are defined and following is the execution of the Independent Sample t trial. The t trial is used to turn out or reject our premises. The full process is explained and verified in seven stairss, which are as follows: a.Hypotheses: As antecedently stated, the chief aim of carry oning this trial is to turn out that the retrenchment does consequence the stock monetary values of a company. It increases or decreases the stock monetary values depending on the type of downsizing undergone. So this hypotheses ratifies our premise that the stock monetary values can either increase or diminish with the determination of downsizing. The void hypotheses and the alternate hypotheses would be as follows. H0: ma 0 Here we are sing that nothing as the base value i.e. the value that the company held prior to the company undergoing downsizing. We could non hold any other figure other than zero because we are comparing two different companies which had two different values before retrenchment ; hence we have a common platform for demoing that the two companies under consideration meet our premises. b.Test Statistic: We are under the premises that stock monetary values are about usually distributed. The sample sizes which we considered for this testing are little. The population discrepancy is non known. Therefore, harmonizing to the flow chart for make up ones minding between omega and T and given the above-stated, information we are carry oning the trial harmonizing to the t-distribution. Therefore the trial statistic would be, T = x -mo # 8212 ; # 8212 ; # 8212 ; # 8212 ; ( S^2 ) / n Where ten = the mean of the stock monetary values S = the standard divergence S^2 = the discrepancy of the sample n = the sample size. c.Significance Degree: Assuming that the effects of perpetrating a Type I error, ( rejecting HO when it is true ) , is such that we are willing to take a 1 in 20 or 5 in 100 opportunity of perpetrating. Since our average weight is zero, as stated in the void hypotheses, we would wish to reject the void hypotheses and so decide to do the chance of rejecting the void hypotheses ( if it happens to be reasonably little ) 0.05. Hence, allow the significance degree a = 0.05 d.Decision Rule: The fact that there is an inequality in the alternate hypotheses indicates that this is a one- sided trial. All of a = 0.05, hence, will be in one tail of the distribution of the trial statistic. Since the computed values of the trial statistic that are sufficiently little will do rejection of the void hypotheses, the rejection part will be in the right tail. The critical value of T, so, is that value of T to the right of which lies 0.05 of the country under the normal criterion curve. The tabular array demoing the values for t distribution gives us the critical value of 1.7613 when we interpolate. Therefore, we may province the determination regulation as follows: if the value of T computed from the sample informations which we are utilizing is greater than the critical value of T 0.95, 14 which is 1.7613, we reject H0 ; otherwise we do non reject HO. e.Calculations: Lashkar-e-taibas first see proving in the instance of Delta Airlines. The computations and the consequence for this instance obtained by utilizing the SPSS plan are attached with this paper. A random sample of the size of 15 yielded a mean of 115.6667. The consequences besides show the value of T as 26.692 with grade of freedom of 14 and a significance degree of 0.00. The 2nd instance is that of United Airlines. The computations and the consequences for the same obtained by utilizing the One-sample t-test utilizing the SPSS plan are attached. A random sample of 15 yielded a mean of 165.6667. The consequences besides show the value of T as 6.145 with a grade of freedom of 14 and significance degree of 0.000. f.Statistical Decision: Upon bring forthing the determination regulation, we have determined that we would reject HO if the computed value of T is greater than the critical value of t. Hence, from the computations, we are obtaining a computed value greater than the critical value in both instances. For illustration, In the instance of Delta Airlines: T ( COMPUTED ) gt ; t ( 0.95.14 ) 26.692 gt ; 1.7613 In the instance of United Airlines: T ( COMPUTED ) gt ; t ( 0.95,14 ) 6.145 gt ; 1.7613 We are rejecting Ho. Besides, we can reason that the significance degree obtained from computations is less than the significance degree we have assumed, which is that of 0.05. This means that the T value computed is non every bit important as we want and hence, leads to the decision that we can reject Ho. g.Conclusion: In decision, the decennary of the 1990 # 8217 ; s has proven to be one of inconsistent events sing assorted company # 8217 ; s attempts to downsize. Give a standard statistical and/or micro-economic scenario, a weak house anticipates a slack in the demand for its merchandises, and lays off workers, while a strong house foresees a leap in the demand for its merchandises, and hires more workers. However, as in this instance sing Delta and United Airlines, the demand for companies to downsize has taken on somewhat of a different intent. The purpose of this survey was to turn out our premise that the factor of retrenchment has some consequence on the stock monetary values of a company, which we considerd as a medium to mensurate the efficiency of a company in footings of the company # 8217 ; s fiscal place when retrenchment occurs. The writers were able to reason that retrenchment does alter the stock monetary values to some extent in certain instances and in other instances to a big extent. Even though this trial involved merely two companies- Delta and United Airlines- we have sufficient grounds to affirmatively pull the decision that, yes, when used as a medium to find a company # 8217 ; s efficiency, the company # 8217 ; s determination to downsize does hold a positive consequence on its stock monetary values.

22 Best Colleges in the South Which Ones Right for You

22 Best Colleges in the South Which One's Right for You SAT / ACT Prep Online Guides and Tips If you’re from a Southern state, or you just love sweet tea, hush puppies, delicious BBQ, and saying â€Å"y’all,† you may want to attend college in the South. If you’re considering going to college in the South, you should have an idea of which schools are the best in the region. In this article, I’ll rankthe best colleges in the South and offer tips on finding the best Southern collegesfor you. Which States Are in the South? For my rankings, here are the states that I considered to be in the South: Texas, Arkansas, Louisiana, Mississippi, Alabama, Tennessee, Georgia, Florida, South Carolina, North Carolina, Virginia, and Kentucky.Interestingly, there is some discrepancy about which states are in the South. How I Ranked the Best Colleges in the South While rankings can be subjective, you can get a general idea of which colleges are better based on their reputations and objective statistics.I placed the best 22 colleges in the South into four tiers, with tier one including the highest ranked schools.I determined my rankings by looking at the rankings from US News, Forbes, and Niche.Each ranking list uses different variables to determine its rankings, but here are some of the most important factors that are considered when determining college rankings: Academic Reputation- The academic reputation of a school is what education experts think about the academics at a particular college. US News gives a peer assessment survey to university presidents, provosts, and deans of admissions to help rate academic quality. Additionally, it surveys high school counselors across the country. Freshman Retention Rate- The freshman retention rate is the percentage of freshmen that return for their sophomore years. Typically, better colleges have higher retention rates. A high retention rate shows that students at the school are satisfied with the school and receiving the necessary support to succeed. Graduation Rate- The graduation rate is the percentage of students that graduate within 6 years. Better schools have higher graduation rates. If a higher percentage of students is graduating, then the students are seen as being more capable, and the college is providing the necessary support and resources to enable students to successfully finish college. Student Selectivity- Student selectivity refers to the qualifications of the students and the competitiveness of the admissions process. Better schools have students with higher high school GPAs and standardized test scores. Also, better schools tend to have lower acceptance rates. More selectivity generally equates to a higher caliber of student. Financial Resources- Ranking lists consider schools’ per student spending. More spending per student is indicative of having more resources and positively influences a school’s ranking. I weighted the US News rankings a little more heavily because US News has the most prestigious ranking list; therefore it has the greatest impact on a school’s reputation.All of the schools were among the 25 top Southern colleges in at least two of the three ranking lists I looked at.Honorable mention schools made the top 25 in at least one list. I included the average standardized test scores, acceptance rates, and US News ranking for each school. Because US News ranks national universities and liberal arts colleges separately, after the ranking, I put NU for national university or LA for liberal arts college.I also put public colleges in bold. Sarah Reid/Flickr The Best Colleges in the South, Ranked Without further ado, here are my rankings of the best Southern colleges. Tier1 The first tier is composed of highly selective private colleges. Their acceptance rates range from 13% to 17%, and they're all ranked in top 20 in US News for national universities. Their graduation rates are between 92% (Rice) and95% (Duke). All three colleges meet 100% of demonstrated financial need. School Location Average SAT Score Average ACT Score Acceptance Rate US News Ranking Duke University Durham, NC 2250 34 13% #8 NU Rice University Houston, TX 2180 33 17% #18 NU Vanderbilt University Nashville, TN 2215 33 13% #15 NU Tier2 There are seven colleges in the second tier. Their acceptance rates range from 18% (Washington and Lee) to 35% (Wake Forest), and they're all in the top 35 in their respective categories in the US News rankings. Their graduation rates are 88% (Wake Forest and Washington and Lee) to 94% (University of Virginia). There are four public colleges and two liberal arts colleges in the second tier. School Location Average SAT Score Average ACT Score Acceptance Rate US News Ranking College of William and Mary Williamsburg, VA 2035 30 33% #34 NU Davidson College Davidson, NC 1992 31 26% #9 LA Emory University Atlanta, GA 2040 30 26% #21 NU University of North Carolina-Chapel Hill Chapel Hill, NC 1901 29 29% #30 NU University of Virginia Charlottesville, VA 1997 30 30% #26 NU Wake Forest University Winston-Salem, NC 1325 (on Math and Critical Reading only) 30 35% #27 NU Washington and Lee University Lexington, VA 2082 31 18% #14 LA University of North Carolina graduates (Evonne/Flickr) Tier3 There are six colleges in the third tier, representing five states. Their acceptance rates range from 26% (Tulane) to 47% (University of Florida). Their graduation rates range from81% (University of Texas and University of Miami) to 88% (University of Florida). University of Richmond is the only liberal arts college in this tier. School Location Average SAT Score Average ACT Score Acceptance Rate US News Ranking Georgia Tech Atlanta, GA 2049 31 41% #36 NU Tulane University New Orleans, LA 1985 30 26% #41 NU University of Florida Gainesville, FL 1887 28 47% #47 NU University of Miami Coral Gables, FL 1965 30 40% #51 NU University of Richmond Richmond, VA 1945 30 31% #32 LA University of Texas-Austin Austin, TX 1873 28 40% #52 NU Tier4 There are six colleges in the fourth tier, only one of which is a public university. Their acceptance rates range from 51% (SMU) to 69% (Centre College). Their graduation rates are between77% (SMU) and84% (Furman), and their US News rankings are from 45-61 in their respective categories. School Location Average SAT Score Average ACT Score Acceptance Rate US News Ranking Centre College Danville, KY 1840 28 69% #45 LA Clemson University Clemson, SC 1795 29 57% #61 NU Furman University Greenville, SC 1845 28 64% #51 LA Rhodes College Memphis, TN 1910 29 58% #51 LA Sewanee: University of the South Sewanee, TN 1870 28 60% #48 LA Southern Methodist University Dallas, TX 1935 29 51% #61 NU Southern Methodist University (Ed Uthman/Flickr) Honorable Mention Agnes Scott College Berea College Spelman College Texas AM University University of Alabama University of Georgia Virginia Tech Wofford College How Should You Use This List? If you want to go to one of the best universitiesin the South, research the schools on the list that interest you to determine if you want to apply to them.Think of the factors that are important to you in a college including cost, size, selectivity, location, and the majors offered.Look at the school’s website and use guidebooks, college finders, and search websites to help you in the college selection process. If possible, consult with teachers, counselors, parents, current students, and alumni. Also, just because a school didn’t make the list doesn’t mean it’s a bad school. In your college search, you should identify the school that’s the best fit for you. Some schools may not rank well because they’re not as selective or have fewer financial resources. However, they may have academic programs, professors, and a campus environment that will enable you to have a high quality of life while you’re in school and reach your academic and professional goals. What's Next? Make sure you know how to do college research right. Also, before you complete your college applications, learn everything you need to know about the college essay. Finally, if you're interested in attending a selective college, check out the most selective colleges in the country. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

What to Do With Surface Tree Roots in Your Yard

What to Do With Surface Tree Roots in Your Yard Tree and yard owners are often faced with the problem of a trees exposed surface roots. Tree roots that grow on the surface are difficult to mow or walk over and can affect the growth and health of nearby grass and ground covers. The usual response to remedy the situation is either to cut the roots or add fill soil over the roots and then replanting grass or ground cover. However, cutting out surface tree roots  is not advisable as tree roots offer structural support and provide a nutrient flow that supports growth and vigor. When damaged, tree roots attract pests and pathogens. Trees that experience root removal or serious root damage can express top canopy death on the side the roots were harmed. Removing roots can also introduce rot into the root, the base, and the trunk of your tree. Adding supplemental soil to cover roots can also harm your tree. You can, however, add an  additional cover like mulch over roots to smooth out the surface of the landscape. Adding extra dirt,  on the other hand, can reduce the concentration of soil oxygen needed for roots to survive, and trees may begin to show symptoms immediately or decline over time upon covering them. Proper Treatments for Surface Roots Ultimately, the best advice for gardening or landscaping in a yard that has surface tree roots is to leave them alone and incorporate them into your designs. Dont grow your garden or introduce small ornamentals near a trees surface root system (its life-support system, essentially) as introduced extra vegetative competition may or may not survive against these large trees. Having plants that heavily compete for nutrients and light is never good within the trees critical root zone- the tree may not suffer but the cover plant will lose vigor,  probably struggle to thrive, and will cost you the price of the plant plus the planting time.   A better way to deal with surface roots is to cut a bed around the offending root system and cover with coarse mulch, making sure to not add more than an inch of extra soil. Trying to establish even a patch of tolerant grass or ground cover among the surface roots can often be difficult, and  it might actually be impossible to do because of natural tree root toxins produced by certain tree species. Symptoms of Tree Root Damage and Fill Injury In addition to the root injury itself, other visible symptoms of injury may include small, off-color leaves, premature fall color, suckering along the main trunk, dead twigs throughout the canopy of the tree, or even death of large branches. The types of tree injury will vary by  tree species, tree age, the health of the tree, root depth, type of fill and drainage. Trees that are usually severely injured by additional fill include  sugar maple,  beech,  dogwood, and many oaks,  pines,  and spruces.   Birch and hemlock seem less affected by root  fill  damage than other species, but elms, willow, London plane tree,  pin oak,  and locust seem to be the least affected. Older trees and those in a weakened state are more likely to be injured than younger, more vigorous trees when it comes to soil fill damage.

Reflecting on Leadership Styles Assignment Example | Topics and Well Written Essays - 750 words

Reflecting on Leadership Styles - Assignment Example Commonly, when two people are asked to make a qualitative assessment of a person’s leadership style and leadership qualities, each of these people are looking to base the premise of their judgment on different factors and parameters. But in order to ensure fairness in the current assessment of the leaders, a very clearly outlined scope of assessment is used. This scope will be to analyze how the behaviors and actions of these leaders in specific instances were consistent, or not with contingency theory and the styles of leadership referred to in Goleman (2000) and Bjugstad et al (2006). Aligning Leadership Styles to Challenges Priya Singh and Lillian Park, who are the Associate Dean and Chief of Staff to the Dean at Stanford University, and the human resource manager of Mechanical Lloyd respectively. According to the contingency theory, there is no single leadership style or leadership behavior that can be identified as being exclusively right or wrong. Rather, a leaderâ€℠¢s ability to manipulate a prevailing situation and adopt the best leadership behavior towards any given situation within the organizational set up represents the leader’s real attitude towards change (Oladipo et al, 2013). To this end, it is always important to assess leaders based on specific issues that they were faced with. Recently in media reports, allegations of student victimization at the School of Medical Sciences of the Stanford University came up. In the heat of media tussle, many were those who were calling for heads to roll without any thorough investigations but based on hearsay. While this hula balloon was going on, Mr. Singh went behind public confrontation to undertake secret investigations of his own staff. Eventually, it was the findings of Mr. Singh that became the major decision tool that exposed all offenders. Clearly, the best of leaders have been described as those who are not quick to be seen in the public domain but would sit back and put their skil ls, knowledge and logic to work to achieve results (Goleman, 2000). Indeed, even though his action may be generally considered as authoritarian; because it did not directly involve other people, the dean implemented this action perfectly and to the best of the challenge that he was faced at the time. Ineffectiveness of Leadership Still on the practice of the authoritarian leadership style, the story of Lillian Park can be told as an example of how ineffectively this leadership style was used. This is because in recent media reportage, a group of workers at the company went on a protest against their management for various reasons of poor conditions of work. As soon as this became known to the human resource manager, she single handedly took a decision to have all workers involved in the protest out of her working staff. This was done without any prior notification of the board of directors of the company. Eventually after her action was rolled out, the group of aggrieved workers con sulted a public attorney, who took up the issue in court. After days of legal battle, it turned out that the human resource manager was wrong in her action as she did not follow due process and at the same time denied the workers of their benefits. A fine as huge as $1.5 million was leveled against the company. As noted in literature, leaders must see themselves as chief servants, who are tasked with the responsibility of getting the collective goal of the

Ethics from the dark side Assignment Example | Topics and Well Written Essays - 500 words

Ethics from the dark side - Assignment Example Communicating with the attorney helps him or her comprehend any weaknesses in the case considering that the attorney can end the engagement. In a similar way to athletes, an expert must stay within himself or herself as a reason for maintaining success. An expert has a responsibility of staying put in his or her expertise with the allowance of recommending the right professional for the attorney when called upon. The role of the professional (expert) is to apply his or her expertise to educate the jury as well as the judge as opposed to being an advocate. Enlightenment covers many areas with special emphasis in understanding issues not common to all. The compensation of the expert should remain outside contingent of the results of the case. The recommendation is having the same on the hourly basis. Other options are hourly basis and related techniques but never pegging the same on the outcome of the case. Payments to the professional revolve around experience and time as opposed to a particular result. Expert compensation is a public concept and not a private matter. Its so because it is an element of the report prepared by the expert in litigation. The content is in some state courts and the federal court. This position contradicts the requirements of the rules of regulations that prohibit disclosure. Expert compensation remains a topic in a deposition. An expert reviews after receiving information and documents of confidential nature. The professional has a responsibility of evaluating if the task ahead is likely to cause a conflict of interest before accepting an assignment. Among others, features to consider include present assignments and relationships. Ethics are crucial in enhancing the duties of a professional. They can as well hinder his or her delivery of duties. However, their greatest asset is strengthening the functions of an expert. A professional who analyses all the facts fairly and honestly without attempting to divert an opinion will

Steganography Research Paper Example | Topics and Well Written Essays - 2750 words

Steganography - Research Paper Example The modern era of steganography is witnessed with the development of digital techniques in the late 20th century. Finally, the digital era of steganography is demonstrated to have greatly expanded the reach and complexity of these practices through visual, audio, and programming techniques. Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....4 Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.4 Modern Incarnations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Concerns with Ter rorist†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....10 Miscellaneous Uses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 Introduction Steganography is the art and science of constructing hidden me ssages in a way that nobody but the sender and receiver can sense its existence. While steganography was implemented to crucial importance in the 20th century, particularly in World War II, the process itself has been in practice since antiquity. Still, it wasn’t until the Renaissance period when steganography became a recognized term. In 1499 Johannes Trithemius wrote ‘Stegnographia: the art through which writing is hidden requiring recovery by the minds of men,’ a treatise on cryptography and steganography that was disguised as a book on magic (Sing, p. 10). Stenography takes on a variety of forms. Most prominently perhaps are forms of steganography that transfer one form of text to a cover-text. Still, steganography also includes messages that are transferred to images, articles, or even invisible ink. Steganography has often been confused with cryptography. The difference between these two forms, however, is that steganography is the concealment of a message, whereas cryptography is the writing of a message into code (Murphy, p. iv). The obvious advantage of steganography over cryptography is that the latter, because of its eccentric style, draws attention to its existence; conversely steganography is a more subtle form of communication. Steganography is an expansive discipline that throughout history has made a considerable impact on the world. This research essay examines the history of steganography, its various uses and dimensions, and a variety of ways that it has been enhanced over the years. Background As noted the earliest use of the term steganography was implemented by Johannes Trithemius. Trithemius was a German Abbot who lived between 1462 and 1516. His text ‘Stegnographia: the art through which writing is hidden requiring recovery by the minds of men’ was a three part tome. The first two parts are today recognized as some of the earliest books written on cryptography. The third part is ostensibly a book written on occult astrology. This third book contains a number of obscure tables containing numbers. In the late 20th century two researchers at the University of Pittsburgh – Thomas Ernst and Jim Reeds – became convinced that these tables of numbers were actually secret code. They began researching the text and uncovered a number of hidden phrases.

Steel In Modern Architecture History Essay

Steel In Modern Architecture History Essay Along came the industrial revolution which was between the periods of the 18th and the 19th century after ages and ages of ignorance and poverty. The industrial revolution had a dramatic growth in every field of life. These revolutionary changes took place in whole Europe especially Great Britain and the power of steam (which was discovered by James Watt in 1783) was the number one reason behind it next to the manpower; the workers have worked hard between mines and factories. It started with the mechanization of the textile industries instead of the animal and agricultural work only. The industrial revolution which began around the 1800 was followed by a second industrial revolution in 1850.a lot of discoveries were witnessed by this era including electricity and the development of all the machine tools. The following era was the machine age which had a noticeable change in the history of technology, agriculture and architecture due to the discovery of more power resources as coal a nd trade expansion was enabled by the introduction of canals, roads and railways and mostly the discovery of the iron ore. The discovery of iron moreover the ability of shaping it considered a big achievement. Types of iron will be discussed later. Followed by discovery of steel which is another form of iron alloy containing less carbon and other metals are added to give it extra properties like manganese, silicon and chromium. Iron and Steel are found in the earth crust in the form of alloys as they are not deep hidden in the earth and such materials are reactive with the air oxygen. After extracting steel and being cleaned from the impurities .although, impurities sometimes could be useful for enhancing the strength of iron or steel. The final steel products always contain small percentages of metallic impurities like silicon, manganese, sulphur and phosphorus besides iron and carbon. The whole idea of introducing steel goes back to Hennery Bessemer in1858 depending on coal and th e furnace. Many techniques were devised for steel treatment and many types were derived too (examples will be discussed). After introducing these kinds of materials to the 18th century nothing was left for the thinkers and the ambiguous inventors but to seize the opportunities think, document and produce, and that was the 18th century all about. Expansion took place in all branches of life the industrial, the agricultural, economic, population and most importantly in the construction and architectural strategies. A lot of achievements were done like building factories, bridges, rail ways, habitats instead of poor work shops and small cottages. The research is discussing the steel role in the development of building construction and architecture especially the means of transportaion of this era, the various options and privileges given by steel at the age. From iron which is the second available metal in the earth right after aluminun till steel it was quite a time and journey discoveries as it was previously discussed. The discoveries of iron consecutively: Pig iron: basic row iron obtained from molten iron ore in the furnace and appears in the form of blocks called pigs. It is hard but not on daily basis use. Cast iron: cast iron is liquid molten iron which is shaped by pouring in mould to have iron units and structural shapes. Cast iron is hard, brittle, reactive with air and hard to shape. Wrought iron: is the mix of liquid iron and slag. The out come is a much less tough, easy to shape and relatively easy shaping alloy. Besides, the discovery of steel and its types: Mild steel: low carbon steel ductile, malleable, elastic. Carbon steels: which depends mainly on high carbon levels which varies from 1.55% to 0.55% which is very strong more elastic than mild steel Alloy steels: basically steel mixed with iron and reinforcing metals, tool steel: harder than the alloy steel used for making the machines and daily used tools. stainless steel discovered in 1911 by the British scientist Harry Brearley which is the best of its kind due to the high corrosion resistivity due to the presence of the high proportionality of chromium rather than steel contain carbon ferrous 88% and cementite 12%. Stainless steel used on a very large scale in many western buildings and sky scrapers. It is believed that, steel has contributed so much to the building industry over all. The development of the buildings and the variety of their purposes kept in crystallizing. The start was green houses made out of glass and steel. Building rail ways and bridges to transport iron to the factories to extract and produce iron then building the workers habitats to be near their work and that is how wheel of construction kept on going forward. which derived the idea of multi story building using the skeleton steel frames. If anybody thought about the wonders of the 19th century e.g. the statue of liberty, the Eiffel tour, the capitol the first thing that comes to the mind is the construction material which is the steel. For a lot of people the most important steel achievement was the railways and bridges they played such an important role to get the whole country but the whole of Europe. The first railway station shed to herald the forthcoming art of engineering during the pioneering phase of the rail ways was Charles foxs Euston station in London 1835-1838 sets an exact example of the new type of buildings in cities which means that the industrial engineering had begun and stopped encouraging quoting monumental buildings. Euston station was the point of departure of Birmingham a line that was built by Robert Stephenson while the spatial structure concept was the work of Charles fox and it was his first work. The station was the first sign of the upcoming modern engineering. The entire front of the station was designed by Philip Hardwick (Victorian architect).the railway created a new impression because of the different structure and a new field of design emerged featuring over wider spans. One new concept of the work of Richard turner which was the design for the lime street station in Liverpool 1847-1849, an interpretation of the trussed frame work divided into thr ee angles by compression members and tie rods that Camille polonceau had first developed for his thesis at Ecole des arts et manufactories in Paris in 1837. Railway architecture considered the primary school of modern architecture. Two schools of culture struggled to lend station their appearance as it could not be know whether to apply the style oriented by the Ecole de Beaux-Arts or the technical methods of the championed engineering prestigious schools of the Victorian, Napoleonic, Haussmann and Wilhelminaian era there light, airy sheds that reflect the industrial side of the constructions. Clearly there were no standards no visions or references so they had to strife for the fascination of new places and technology in the era with the iron and glass that influenced a new perception of space and time. The two schools could not get along. Euston station pictures: From the most important means transportation are bridges and there joints. Bridges connected the whole country to gather which made it easier for practicing all the activities without being delayed from agriculture or business. The joint was the key to the second revolution in the bridge building the break through to lightness. The transfer from stone arch techniques to cast and wrought iron was quite important. The pliable structure was introduced by German engineer Johann Wilhelm in1865 and the engineer Armand Moisant used for 115-meter-span machine hall at 1889 world exhibition in Paris. Which represented a transition from engineering to architecture, also the amazing frame work le tour d Eiffel created a new image of space. Three building types are to be examined in detail: bearing wall, cage frame, and skeleton frame. Skeleton frames, which use a system of columns and beams to support a buildings interior floors and exterior walls, turned previous logic on its head: masonry walls were reduced in importance from the element that carried all structural loads and defined buildings appearance and construction quality to decorative weather screens with no structural purpose. Because all three building types include steel beams carrying fire-resistant floors, all represent latenineteenth century building technology. The introduction of new building materials and systems. based on the mechanization of mines, foundries, and mills began in the United States in the 1830s. One of the great technological changes of the nineteenth century was the introduction of skeleton framing as the common method of supporting large buildings. To sum up, before the dawn of the Industrial Revolution Britain was a quite different place with respect Britain that exists today. So before the Industrial Revolution it was very hard to keep in touch with people in other parts of the country Industrialisation brought with it new types of roads, trains and many other forms of communications which simply did not exist prior to industrialisation. Industry created a need for new types of buildings, and at the same time new building materials and techniques were being made available by industry huge spaces, unobstructed by bulky vertical supports and hard steel. If it werent for steel the industrial revolution would not have launched with such success. Thanks to steel the people of England became more active in there society and helped raising there nation. Every country should take example of what the English hard labour achieved, the adaptation of its factory system. Last but not least, apparently the style of this architecture is modern and for the architects this considered the modernization phase. it is believed that choosing the term revolution is inaccurate as these changes did not happened in a day and night but it was the labour of hard working and experimenting for many years. Although, after seeing such astonishing inventions could give this era the term revolution. Finally, the machine age had its modern impact on the architecture; in the third millennium architecture will be developed more and more. Who can imagine life without these important changes and do not try to react with it. Frankly, the development of any society measured only as how is strong its manpower

Christian Humanism :: essays research papers

Christian Humanism Christian humanism was the humanists’ efforts to unite classical learning with the Christian faith. The Christian humanists rejected what they regarded as medieval Christianity’s excessive emphasis on other worldliness. They desired to bring their knowledge of the classical languages to bear in their effort to attain a deeper knowledge and understanding of the Christian faith. Christian humanism was properly nothing but a reclaiming of the basic inheritance of history and the natural connection of culture with the religious vistas of the human being.   Ã‚  Ã‚  Ã‚  Ã‚   Desiderius Erasmus was probably one of the biggest and most outstanding of the Christian humanists. He was known as the â€Å"Prince of the Humanists†. He mostly devoted his life to classical studies. His Adages, a collection of Latin proverbs, established his scholarly reputation. Most of his other early works attacked corrupt church practices and the scholasticism developed by churchmen. In the Praise of Folly, his most famous work, made fun of many attitudes of his time which were ignorance , superstition , and greed.   Ã‚  Ã‚  Ã‚  Ã‚   Another big time humanist was Thomas More. An English statesman and writer, known for his religious stance against King Henry VIII costed him his life. He was England’s greatest humanist. More’s most famous work Utopia described an ideal world where society was based on reason and ignorance. The citizens practiced a Christianity that was free of ignorance and superstition. There was no private property and no desire for profit and there was no war except in self-defense. More contrasted this society with the evils existing in his own society.   Ã‚  Ã‚  Ã‚  Ã‚  These Christian humanists had similar characteristics and helped Martin Luther in his reformation process. They both wanted huge reform in the Roman Catholic Church. In Erasmus’s Colloquia his continuing assaults on the evils and errors of the church authorities and on superstition made him vulnerable to the accusation that he was a Lutheran. They both used and emphasized on scripture. Even though Erasmus denied being a Lutheran and at times even verbally attacked Luther, he is often regarded as a precursor of the Reformation. The humanists work in translating and analyzing original sources often uncovered discrepancies among these sources, which led to questions about the Catholic Church's practices and encouraged efforts for reform. Erasmus got this ball rolling and Luther just blew it up. There was just one difference between Erasmus and Luther. Christian humanists believed strongly in the unity of the church and the preservation of a Christian Humanism :: essays research papers Christian Humanism Christian humanism was the humanists’ efforts to unite classical learning with the Christian faith. The Christian humanists rejected what they regarded as medieval Christianity’s excessive emphasis on other worldliness. They desired to bring their knowledge of the classical languages to bear in their effort to attain a deeper knowledge and understanding of the Christian faith. Christian humanism was properly nothing but a reclaiming of the basic inheritance of history and the natural connection of culture with the religious vistas of the human being.   Ã‚  Ã‚  Ã‚  Ã‚   Desiderius Erasmus was probably one of the biggest and most outstanding of the Christian humanists. He was known as the â€Å"Prince of the Humanists†. He mostly devoted his life to classical studies. His Adages, a collection of Latin proverbs, established his scholarly reputation. Most of his other early works attacked corrupt church practices and the scholasticism developed by churchmen. In the Praise of Folly, his most famous work, made fun of many attitudes of his time which were ignorance , superstition , and greed.   Ã‚  Ã‚  Ã‚  Ã‚   Another big time humanist was Thomas More. An English statesman and writer, known for his religious stance against King Henry VIII costed him his life. He was England’s greatest humanist. More’s most famous work Utopia described an ideal world where society was based on reason and ignorance. The citizens practiced a Christianity that was free of ignorance and superstition. There was no private property and no desire for profit and there was no war except in self-defense. More contrasted this society with the evils existing in his own society.   Ã‚  Ã‚  Ã‚  Ã‚  These Christian humanists had similar characteristics and helped Martin Luther in his reformation process. They both wanted huge reform in the Roman Catholic Church. In Erasmus’s Colloquia his continuing assaults on the evils and errors of the church authorities and on superstition made him vulnerable to the accusation that he was a Lutheran. They both used and emphasized on scripture. Even though Erasmus denied being a Lutheran and at times even verbally attacked Luther, he is often regarded as a precursor of the Reformation. The humanists work in translating and analyzing original sources often uncovered discrepancies among these sources, which led to questions about the Catholic Church's practices and encouraged efforts for reform. Erasmus got this ball rolling and Luther just blew it up. There was just one difference between Erasmus and Luther. Christian humanists believed strongly in the unity of the church and the preservation of a

Economic Concern in Pride and Prejudice Essay

Jane Austen’s Pride and Prejudice had a long and varied life before it finally saw publication on January 28, 1813. Austen began the book, originally titled First Impressions, in 1796. Economic concerns are all over the place in this novel. One of the things that Austen does so well is to poke fun of the whole social class mentality of England during that time. In the novel, the social and economic classes are drawn very clearly. For example, the Bennets are middle class and they are made to know it by their economic and social superiors – the Bingleys and Darcys. There is a sense of entitlement among the wealth and a sense of subservience among the others. One of the clearest examples of this dynamic based on social class is Mr. Collins who acts like a â€Å"slave† to his cultural superiors, like Lady Catherine de Brourgh. Finally, what makes the story so great is that this tension is teased out until love wins. The marriage between Elizabeth and Darcy is the resolution, but for this to happen Darcy has to overcome his pride and Elizabeth her prejudice. Both are rooted in class consciousness. In Pride and Prejudice, there are many characters who do not have financial concerns, such as Mr. Darcy, Lady Catherine de Bourgh and Mr. Bingley. Therefore I will restrict myself to talking about the Bennet family, and in particular, Mrs. Bennet, in this response. Key to focus on is the way that, at least in part, it is economic reasons that are behind Mrs. Bennet’s frantic attempts to marry off as many of her daughters as possible. Note what we are told in the first paragraph of Chapter Seven about the brute realities of the existence of the Bennet girls: Mr.  Bennet’s property consisted almost entirely in an estate of two thousand a year, which , unfortunately for his daughters, was entailed in default of heirs male, on a distant relation; and their mother’s fortune, though ample for her situation in life, could but ill supply the deficiency of his. Her father had been an attorney in Meryton, and had left her four thousand pounds. The exact details that we are given clearly indicate how important money is. The way in which the property of Longbourne is entailed away from the female line adds new understanding to Mrs. Bennet’s determination that Lizzie should mary Mr. Collins, no matter what her personal feelings are, as it would effectively provide for Mrs. Bennet and the rest of the sisters after the event of Mr. Bennet. Later comments made by Mrs. Bennet about the Mr. Collins and Charlotte â€Å"turning them out onto the street† when Mr. Bennet dies, although are clearly exaggerated, nonetheless accurately reflect the uncertain future of this family unless they can marry off some of their daughters well to provide for the rest. Economic forces are therefore shown to bear massively on the fortunes of this family.

Cultural Experience Essay Restaurant essays

Cultural Experience Essay Restaurant essays Visualize entering a massive two-story restaurant with decorative designs seen from every corner of the room. Distinct sounds of the maracas and other instruments can be heard throughout each section of the buildings triangular architectural design. A friendly waitress then greets the whole family with a warm and friendly smile. While seating arrangements are being made, the whole family stares in awe due to the very stunning displays surrounding the caf. While patiently waiting for the meal to arrive, dazzling hand-painted murals, wall tile mosaics, and conga barstools, portraying the daily life of a local Cuban, soon capture the whole familys attention. They noticed that the entire interior walls of the caf are splashed with very stylish, but yet extravagant colors. Shades of light blue, bright yellow, and neon green surround every corner of the room, bringing forth a sense of beauty, and at the same time excitement throughout the Cuban caf. And just when the family starts to conve rse with one another, about the intricate designs inside the restaurant, the friendly waitress soon arrives with the delicious meal in hand. This past weekend, my whole family took a long, deserved vacation to Walt Disney World in Orlando, Florida. We eagerly agreed to try out, Bongos Cuban Caf, a Cuban restaurant located at the heart of Downtown Disney. The atmosphere of Bongos Cuban Caf was bright, colorful, and very entertaining. The restaurant did a wonderful job depicting Cuban life and culture. The loud but yet enjoyable Latino music heard throughout the building compliments the cafs vibrant interior. The exterior was a delightful site indeed that was dominated by the massive two-story pineapple-shaped adobe structure that fills the skyline of Downtown Disney with glamour. For our entrees we chose Pescado ($12, listed under "Specialties") and Artesano Chicken ($12.30, ...

Homeless, Struggling Veterans. Professor Ramos Blog

Homeless, Struggling Veterans. Seth Ochs English 101 14 April 2019 In the great United States of America, Veterans serve our country risking their lives to protect not only us, but the freedoms that are cherished by many every single day. For decades, we the people have remained bystanders, watching our Veterans return home from deployment and/or wars and struggle to find jobs, shelter to live in, and even food. According to VA.gov, †On a single night in January 2018, just over 37,800 Veterans were experiencing homelessness. On the same night, just over 23,300 of the Veterans counted were unsheltered or living on the street.†(VA.gov). As Americans, it is our duty to find a solution to this issue and assure that no member of the military falls through the cracks and is forgotten. A little background on our homeless, struggling veterans to keep in mind is that according to The U.S. Department of Veterans Affairs (VA) ,†The nation’s homeless veterans are predominantly male, with roughly 9% being female.†(Nchv.org). This is primarily because the first women were not allowed to serve in the military until 1948 working as nurses, technicians, officers and more.(Nchv.org). Up until around 1976, women were admitted into the first service academy for combat preparation.(Nchv.org). With this being said, there may have been less women actually in the service at the time, but that does not affect the statistics in regards to homeless female veterans. â€Å"Immunity to homelessness does not exist for any subset of the veteran population. Homelessness does not discriminate against gender or race, though it is worth noting that women veterans are an exceptionally vulnerable portion of this population. Women veterans are at an increased risk of homelessness (2.4 percent), when compared to their male veteran counterparts (1.4 percent). This is in part due to their increased risk of post-traumatic stress disorder (PTSD), loss of employment, dissolution of marriages, and feelings of having a lack of gender-specific support. These increased risks may all be amplified if the veteran does not self-identify as a veteran –– meaning they may be less likely to be offered or seek veterans benefits. It is also important to note that 21 percent of homeless women veterans have dependent children, which often times may add to the anxiety and importance of finding permanent housing. In the VFW’s survey of women veterans, 46 percent of women veterans who were homeless or at risk of becoming homeless were currently living in another person’s home, of that 46 percent, 71 percent have children.†(VFW.org). Due to such hardships, it is crucial that we discover a solutio n in which will benefit not only all of our veterans, but our female soldiers and single moms from the service. Through research, I have found multiple efforts and ideas to prevent and solve the issue of homeless veterans within the United States. The United States Interagency Council on Homelessness has provided a list of ten strategies. If we can,â€Å"Get State and Local Leaders to Publicly Commit to and Coordinate Efforts on Ending Veteran Homelessness.†(USICH) we will be able to have more people involved in putting and end to homeless veterans because there would be better advertising of the issue, as well as having political figures support the movement with funding and resources. By trying to,† Implement a Housing First System Orientation and Response.†(USICH) we will be able to help provide semi-permanent shelter to those that reach out to the program resulting in more women and children becoming successful and having a better opportunity to exit poverty and create a better way of life. For this system to run smoother and be more successful, we need to,† Implement a Coordinated Entry System.†(USICH) allowing for ease of application and plenty of resources. Another great way to help advance the idea and stay on track is to,† Set and Meet Ambitious Short and Long-Term Goals by Deploying All Resources Effectively.†(USICH). For those that are unable to apply for the housing first system, we need to,† Improve Transitional Housing Performance and Consider Adopting Different Models and/or Converting or Reallocating Resources Into Supportive Housing.†(USICH). By doing this, it will help get more veterans living in areas of poverty or high expense in to greater living conditions and a place that may be more affordable long term. To help begin the process of creating facilities with semi or permanent housing, we need to,† Engage and Support Private Landlords as Partners,† as well as,† Identify and Be Accountable to all Veterans Experiencing Homelessness.†(USICH). For those that are unable to apply for housing and do not know where to go, we can,†Conduct Coordinated Outreach and Engagement Efforts,† which can help lead to an,† Increased Connections to Employment.†(USICH). And for those who are homeless to legal mistakes, poor credit, debts, etc. we ca n,â€Å" Coordinate With Legal Services Organizations To Solve Legal Needs.†(Usich.gov). With some of these ideas being more difficult to accomplish that others, joining together can help us get our veterans off of the streets. One problem that may occur during our mission to better the lives of struggling for Veterans, is the want to do better for themselves. For some, the problem may be not wanting to feel vulnerable, dealing with mental illness and refusing assistance , or possibly alcohol and drug addiction. Regardless of what services may be offered the homeless seem to refuse shelter and prefer to remain in the streets overnight. From first hand experience, when people are homeless they cling to the objects and belongings that they have and do what they can to keep their belongings. By staying the night in a shelter, they are typically unable to bring what they have inside the facility with them and others will steal their things overnight. From research that I have done, we as the people of the states can fix the problem of homeless veterans in America and can better the lives of the women and the upcoming generations of children suffering. â€Å"Demographics of the U.S. Military.† Council on Foreign Relations, Council on Foreign Relations, www.cfr.org/article/demographics-us-military.https://www.history.org/history/teaching/enewsletter/volume7/images/nov/women_military_timeline.pdfNational Coalition for Homeless Veterans, nchv.org/index.php/news/media/background_and_statistics/.VHA Office of Mental Health. â€Å"Homeless Veterans.† Go to VA.gov, 8 Mar. 2012, va.gov/HOMELESS/pit_count.asp.https://www.usich.gov/resources/uploads/asset_library/Ten-Strategies-to-End-Veteran-Homelessness-v3.pdfhttps://www.va.gov/HOMELESS/pit_count.asp â€Å"Addressing Veteran Homelessness: Current Position; Future Course.† The Official Seal of the Veterans of Foreign Wars of the U.S., www.vfw.org/advocacy/national-legislative-service/congressional-testimony/2018/1/addressing-veteran-homelessness-current-position-future-course.

Research proposal - Impact of diabetes among the lebanese community in Essay

Research proposal - Impact of diabetes among the lebanese community in sydney - Essay Example The increasing cases of diabetes amongst Lebanese people are also a cause of worry. Sydney is host to a large number of Lebanese people, migrated to the country, hence the city, in search of better job opportunities living standards. There are many studies indicating increased prevalence of diabetes mellitus in these families. These have been ascribed to hereditary factors, food habits, prevalence of metabolic syndrome, and increased consanguinity over many generations (Abou-Daoud, 1969). Acculturation is a social phenomenon where family values tend to play important roles, and social and cultural factors related to the immigrant race determine the patterns of acceptance or resistance of newer cultural norms (Bhugra, 2004). This means community, family and social life will have an important impact of the disease on the family and quality of life of the individual (Dept Human Services (Vic), 2004). Diabetes in any population is associated with increased mortality, morbidity, economic, cultural, and social impacts on the person, family, relations, and the community (Zalloua, 2003). Therefore exploration into these factors can discover the qualitative indicators that are impacted with diabetes in this population which may be engineered to change these perspectives of diabetes amongst Lebanese population. With the availability of such details in the public domain, a literature review can be planned out. In order to have a comprehensive literature review, we have a variety of options like, medical and health journals, findings of similar researches undertaken in the recent past, studies undertaken by reputed institutions and organizations like the WHO, Australian Health Ministry etc. In the preliminary study that has been undertaken for this research, it has been observed that while lot of data is available on the lifestyle and its impact on diabetic cases on the

Critical outcomes of assignments 1 and 2 and profile for assignment 3 Essay

Critical outcomes of assignments 1 and 2 and profile for assignment 3 - Essay Example When we look at the three advertisements in question, namely BMW, Nike and Adidas, there are strengths and weaknesses that are projected, related to how these brands are advertised. For instance, in the BMW adverts, the positive side displays confidence, vitality, style; a product that is coveted by others who don’t have it. While on the downside, it directly attacks a rival brand (Audi) by implying that it is inferior and thus may displease the consumer segment who own or prefer Audis at present. What remains to be seen as the most important point though, is that throughout the advertisement an effort is made to establish an emotional connection between the end consumer or the target market and the brand. This is done by projecting the brand image in such a way that people who own BMWs feel proud of their purchase and people who don’t, but aspire to purchase a BMW covet the brand for the luxury it is posed as and the glamour it will bring to their lives when they do ev entually purchase it. Kotler (2000) says that a brand can be defined as â€Å"the name, associated with one or more items in the product line, that is used to identify the source of character of the item†, elaborating this point, Keller (2003) says that then, essentially, â€Å"whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand†. This holds true when practically examined as well. Every now and then, companies are coming up with new brands, each with its own identity and image, each portraying a different color and image and each creating a separate emotional bond with its target market. Branding thus becomes a critical component of a particular product’s strategy (Kotler, 2000). The importance leant to the brand is due to the fact that this is the part of the product that will be actually communicated to the target market, in essence the marketers will use the brand to create and allure for the customers and pique their interest to reel them in. however, in the highly competitive market that firms operate in, in this day and age, only creating a brand is not sufficient. To be successful, a brand must â€Å"create a strong and distinctive image† (Kohli and Thakor 1997) which means that it is essential for a brand to define its unique selling point or its factor of differentiability. Kapferer (1997), says that a brand has eight functions to complete; identification, that is to be able to be easily identified by its target market, practicality, that is to be economical to guarantee a repurchase, guarantee, that is to be quality consistent, optimization, that is to be the category/market leader, characterization, that is to build a strong brand image and identity, continuity, that is to provide continued satisfaction, be hedonistic, that is create an attraction and allure and be ethical, that is socially responsible in actions and implications. Ghodeswar (2008) says that building a b rand from the ground up takes time, the most important thing to focus on is differentiability of the brand so that the customers can forge a bond

Psychoanalysis Of Hamlet And Oedipus Essay Example | Topics and Well Written Essays - 1250 words

Psychoanalysis Of Hamlet And Oedipus - Essay Example Sigmund Freud mentions that the repressed attraction may cause a form of psychodrama. This psychodrama has affected Hamlet to the point of losing his senses. Moreover, Hamlet had lost interest in his girlfriend Ophelia indicating that his sexual attraction had shifted to his mother. Sigmund Freud highlighted that sons attracted to their mothers do not seek for love from other members of the society. They have a conviction that their mother is the best. However, this does not happen consciously. The unconscious mind, which bears these thoughts, exerts influence on the conscious mind. Hamlet’s obsession with the issues surrounding his mother’s remarriage compelled him to leave Ophelia completely prompting her to commit suicide. The fact that Hamlet exhibited extreme anger towards his mother who had married Claudius, instead of focusing on the revenge mission, prompted Freud to see the effects of the Oedipus complex. Evidently, Sigmund Freud received criticism for his theo ry of the Oedipus complex. Many scholars focused on conducting psychoanalysis of the play after Freud associated what had happened to Oedipus with the mysteries surrounding the play Hamlet. The Oedipus complex is a repressed attraction in the unconscious mind. However, there are instances when it gets too strong and reveals itself. Boys are likely to be jealous of their fathers because of the repressed attraction. As highlighted above, both Hamlet and Oedipus depicted behaviors that served to ascertain that they were victims of the Oedipus complex.

What Is Community in Of Mice and Men Essay Example for Free

What Is Community in Of Mice and Men Essay Explain what community is-group of likeminded/brought together people. Group or society, helping each other. Introduction- talk about various methods/techniques Steinbeck uses to portray community in 1930s America. -structure; animal imagery; symbolism -Steinbeck’s use of language reinforces his depiction of community The novel starts with an idyllic, natural scene. This creates a sense of peacefulness and calm. However, this scene is disrupted by George and Lennie’s arrival. Key parts through the story: When G +L come down the path to the clearing, G is leading the way and L is following him. (This shows that in 1930s American community, there were those at the top of the hierarchy that ultimately controlled those at the lower end of the hierarchy. G+L are on their way to the nearby ranch, but the bus driver dropped them of 4 miles away. This is significant as it is the first sign that they never end up where they want to be. (Also shows community was selfish, as the driver dropped them of 4 miles away) The boss is suspicious of G. He has never seen â€Å"one guy take so much trouble for another guy† he’s not used to kindness or decency. (Shows lack of community, as G’s kindness for lennie seems suspicious towards the boss) When G tells Curley that he and L are travelling together, Curley says â€Å"oh, so it’s that way†-he doesn’t think it’s normal for two men to travel together. Carlson tries to start a fight with Curley, calling him â€Å"yella as a frog belly†-Candy joins in too. Fighting seems to bring the men together. (Shows community follows the ‘use and abuse’ system. Shows that to an extent, there is a sense of community in the form of support. After L and Curley’s fight scene, slim takes control of the situation and persuades Curley to say his hand was crushed in a machine. (Shows the community coming together to support one another.) The chapter set in crooks’ room highlights one of the key themes-prejudice. Crook’s room is completely separate from the bunkhouse. He is kept away from white men. He is segregated from the other ranchers. He isn’t welcome in the bunk house- â€Å"they say I stink† as a result, crooks won’t welcome the other ranchers into his room. (shows community was racist and prejudiced) Over his bed, crooks has lots of medicine bottles, â€Å"both for himself and for the horses†. Crooks doesn’t keep the bottles separate as he doesn’t see himself as different form the animals. His room is just off the barn-lives right next to the horses.† Horses are a symbol that crooks is treated like an animal on the ranch. (shows racist, inhumane, brutal community.) Steinbeck shows that the community revolves around power most times. Whoever is at the top, or near the top of the hierarchy has the most power Despite the unhappy working environment, to an extent, there is a level of support. The ranch workers live/cope with each other.

Leadership styles and strategic management

Leadership styles and strategic management Introduction Link between strategic management and leadership Analyse the Impact of management and leadership styles on strategic decision Evaluate how leadership styles can be adapted to different situation Example . INTRODUCTION: Managers are who do things right and leaders are who do the right thing The general concept according to my understanding from various literature reviews are that Leaders leads people and managers manage all things in organization, furthermore to my concepts the important point is that leaders are the people who bring changes in organizations and managers may be considered as people who sustain the day to day organisational activities. The main point in this task 1, to explain the link between Leadership and management of an organisation, here I am elaborating leadership and management of Martin McColl, this organisation having approximately 1,000 outlets and 50,000 employees across United Kingdom, the main focus of the company is on Books, Cards, Magazines, Confectionary, Toys and Drinks etc. Link between strategic management and leadership: Orders which are passed down from leader and the managers role is to pass orders down the chain of command A leader is described as someone who has the capacity to create a vision, and to translate it into action and sustain it (Bennis, 1989), this statement can also be justified as there are differences between management and leadership, although functionally they can be combined in the same individual (John Kotter, 1990). Leadership without Easy Answers by Ronald A. Heifetz, According to In business, we see an evolution of the concept of leadership. For decades, the term leadership referred to the people who hold top management positions and the functions they serve. In our common usage, it still does. Recently, however, business people have made a difference between leadership and management, and applying leadership has also approached to require delivering a vision and affecting others to understand it through non-coercive means. Roosevelt says about link between leaders and managers that People ask the difference between a leader and a boss, the leader works in the open, and the boss in secret. The leader leads and the boss drive. This report review explains the relationship between leaders and managers that they perform on their capacity within the company, they effort together to complete the targets of company. Leaders consider about targets and are effective instead of responsive in molding concepts. Managers perform to control choices. Leaders progress fresh methods to long-standing difficulties and open concerns to new possibilities. A manager is a trouble solver- what troubles have to be resolved and what are the finest means to complete outcomes? Link between leaders and management has robust domination in organization. Managers Leadership Managers administer. Leaders innovate. Pursue the established course. Create the course that managers Pursue. Safeguard that people complete objects. Safeguard that people want to complete objects. Safeguard that people complete objects. Safeguard that people complete the right objects. Safeguard that people complete objects better. Safeguard that people complete better objects. Source: international business-society management by Tulder, Zwart. Example in Mc Coll: As I defined the report review over, I am assessing these reports with the assistance of Martin McColl example. Martin McColl under the Steve Leadership management is extremely victorious. There is a solid link between leader and management. Leader and managers retains link over video meetings, mails and telephone. Meetings for internal dialogues are maintained to a set of procedures calculated to maximize production, and reduce expense, to complete a result. Centre is on external factors, especially the customer and the impact of the company. Importance in Martin is known always to action that boosts the consumer experience, increases competency or enhances income and profitability. There is a huge understating of mutual regard developed between the leadership group and the teams. People are suitably interested, and satisfied for their functioning which is based upon their rewarded modality. It is valuable to remember here, that not everyone is encouraged by a regulatory reward, or a paradigm trophy. A Great Leader recognizes this, and exercises to their improvement. On 28 Nov 2010 major snow fall hits Scotland. There were difficulties with many ways. Managers must come on time thats managers responsibility. On the day of snow martin McColl managers arrived on time in all branches while journey was very problematic due to the heavy snow but all managers came on time and have done their work because it was not easy for anyone to come out house. So that was a great success under the best leadership. Managers are also leaders. Link between leaders and management has strong impact in decision making in organization and this impact effect in every place and every area in McColl such as finance, marketing, policies. impact of management and leadership style on Strategic Decision: Decisions are at the heart of leader success, and at times there are critical moments when they can be difficult Organizations all over the world are entirely involved with knowing, finding and rising leadership. Irrespective of the kind of organization, leadership is perceived to perform a dynamic role in forming high performing teams. Leaders are handling greater confronts than ever earlier due to the amplified environmental trouble and the varying nature of the organization. The existing era not only needs having a reasonable edge and constant profitability then again also the safeguarding of ethical values, submitting with civic responsibilities and forming a safe and fair job environment. Leadership is one of the serious elements in improving organizational functioning. Being accountable for the growth and implementation of tactical organizational decisions, leaders must obtain, develop and utilize organizational capitals optimally in manner to carry out the best goods and facilities in the best value of participants. In short, valuable leadership is the major cause of reasonable benefit f or every type of establishment (Zhu et al., 2005; Avolio, 1999; Lado et al., 1992; Rowe, 2001) Decentralised structure: In Martin McColl autocratic leadership style portrays that manager keeps as much command and decision making authority as possible. These leadership kinds develop several sources of power and impact variously on the levels and extent to which staff consider them as making a impact to organizational decision making. Both the excellence and extent of staff contribution in decision-making cultivates to wane. Each store of McColl has a store manager who can make accurate decisions regarding their store. The store manager is accountable to a regional manager high-ranking managers have time to focus on the most essential decisions. Collaboration with group members: Martin McColl leader takes decisions in association with team partners, often using majority rules or similar social decision schemes, whereas a counselling leader takes decisions, after discussion with team fellows about their ideas. Empowerment: McColl managers manage to be more concentrated on output targets and attainment of goals. Their influence is based on their capability to complete targets, often as a outcome of quick decisions. Decision taking is a process of empowerment. In McColl stores, encouragement is increase motivation and therefore means that staff output increases. Knowledge skills: People lower down the chain have a greater understanding of the environment they work in and the people (customers and colleagues) that they interact with. This knowledge skills and experience may enable them to make more effective decisions than senior managers. Faster Changes: Participative styles in McColl enabling departments and their employees to respond faster to changes and new challenges. Whereas it may take senior managers longer to appreciate that business needs have changed. 1.2 Example in Martin McColl: Martin McColl is UK based corporate company. Martin McColl has a democratic leadership where subordinates involve in decision-making. Company has a board of directors and Steve is a head of directors. It is seen that Martin has authoritarian systems in which their people work as directed. Merger and acquisition continued in martin McColl. In 1998 Forbuoys acquired Martin Retail Group which was before RS McColl. In 1999 company launch new convenience concept McColls. In 2004 the company acquired Dillon stores. In 2005 company changed its name to Martin McColl Retail Group and now martin is the UKs leading neighbour retailing group. These changes allow leaders and managers to makes good decisions which give the strength to business. These changes brought many changes such as economic condition been changed, development changed, competition increased this changes brought new markets like stationery stores, specialist card shops. Furthermore supermarkets like Tesco and Sainsburys were selling everything that Martin did. So there was a big competition. Knowledge sharing and strong communication always been there so the strategy of Martin was focus on its core activities and increase, improving buying power sell higher margin items and makes their with sales of newer lines. Company have a wide variety of roles at two head offices in Scotland and Brentwood. Here company centralise core business divisions including Central Retail Operations, Trading, Marketing, Finance, Supply Chain, Business System etc. In all these above cases, management and leaders realized that changes were occurred and react actively. And in all these cases, they responded only when the competition forced them to do so. Conclusion: In taking decision, reflect the right between leadership type and the features of organization. Similar more significant, retain that things change. Look for adjustment. The well and good leaders are who have educated how to move from one leadership type to another as situations needs. If one candidate expresses evidence of being able to shift easily among several of these type, that might tip the balance. 1.3: Leadership style adaptation to different situation: Leadership style is the typical approach of a particular person used to lead people. Management theorists try to discover one best leadership style for all situations. Researchers say that there are internal and external environments that have significant impact on leader effectiveness. For example in restrained outer opportunities leaders are obliged by competition, legislation, technology, changing markets and restrained resources when taking planned decisions. Fiedler (1967), who led broad research on the situational aspects of leadership efficiency, recognized factors that define what style of leader-implemented best. He assessed connections between test scores of leaders and their function associated to situational issues. The relations-motivated leader performs best where the leader situation is not sound. Task-motivated leaders perform best when the leader-member relation is good and the leader power position is sound. The latter category represents irrelevant member relation and a weak leader who is trying to deal with an inadequate condition. Because that co ndition is critical, Fiedlers model would require a task-oriented leader to retain the situation from falling apart. An obvious substitute would be to replace the leader. To deal with the issue of identical style to the situation, Vroom and Yetton (1973) developed an attitude that deals with leader-subordinate communication. He identified that an applicable style depended on conditional variables involving the leaders capability, the job structure, and the employees enthusiasm to take a solution. They achieved that the main factors in contribution of leader power are the expansion of technical effectiveness and subordinate inspiration or recognition. If technical effectiveness is not critical and inspiration and recognition are not essential, the decisions are taken by the leader solely. On the an other hand, if the technical difficulties are significant but inspiration is low, the leader tries to get more information. When scientific effectiveness is irrelevant but inspiration and recognition are important, delegation gets a valuable method. Lastly, if the difficulty is extraordinary on the practical level and there is a demand for recognition, then the decision is distributed with the team. The conditional factors of leadership reveal there is frequently, but not essentially optimally, a stability in the performance of a leader when he or she presents in various situations. As the organization flourishes, team building and the exchange of views become more significant. Involvement tactics are used more often. Now the organizational divisions are produced and the major question is how the job should be divided. This needs discussion. Once the organization is into manufacture, duties are more regular, but time is critical. This asks for more focus. Throughout, indirection, utilization, redirection, and repudiation can be used. The tactics and when to exercise them are summarized in Table 2. According to Daniel Goleman six styles of leading have different effects on the emotions of the target followers and each style appropriately as the circumstances. Which are: Visionary leader, Coaching leader, Democratic leader, Affiliative leader, Pace-setting leader, Commanding leader. As Goleman provides a good framework of leadership styles so I can say that its certainly true that no leader always leads in a particular kind but adapts to situations. Few styles are there counting Goleman styles, these styles are generally the most effective. Attached table 1. There are five basis of power Coercive power, Reward power, Expert power, legitimate power, and Referent power. These five bases of power presented by French and Raven in 1959. Among the five bases of power there are three bases in which the Steve leadership is founded. These are legitimate power, expert power and referent power. Through his position he is able to lead the companys people. His practice in the company makes him very knowledgeable of the company and its customers. He encourages people and constantly empowers them. He is also charismatic. Example of Martin McColl: Employee Relationship: As a participating leadership in the past few years Martin performance and profitability have been transformed by employee engagement; which show a clear improving engagement and improving performance of employee. Martin engaged employees indicate they have a good understanding of how to meet customer needs. Individual employees in companies with strong engagement strategies described to us how their working lives have been transformed for the better. Customer focused strategy: Martin leaders have vision thats why they set objectives of company and have customer retention strategy for this they having promotional sale and delivering newspaper. Martin McColl customers are familiar with what newspapers and magazines in their local store and know the prices they normally paid. As a result, Martin delivering ordered newspapers at their home. Early experiments in began and, by the end of 2008, Martin was making 200 deliveries a week in an area a very small beginning. Ethical behaviour: McColl leadership thinking ethically and behaving ethically in UK thats why they are taking responsible decisions. They reduced to use of plastic bags. Martin business social liability is anxious with the methods in which an organization surpasses the minimum responsibilities to shareholders stated through regulation and commercial governance. Martin discussing better promotional prices from sellers that small individual chains are incompetent to fit. The goods and service improvement methods of the martin have been significantly re-engineered, to help better management of product developments and more progressive delivery of wide varieties of products to customers. Product interest has determined on enhancing main ranges and presenting quality products. Martins innovative modes of proceeding the customer shopping practice, as well as its strengths to branch out into finance and insurance have also capitalized on strong brand reputation Financial Environment: Under enormous leadership a robust financial functioning has been revealed by the business over the years, which emphasizes its tactical competences. According to Data observer (2010), Martin is a  £ 30billion revenue company verifying an growth of 14.9% when related to 2008. The primary policy that has been implemented by the business is the goods and services customization in contact with the market needs. The competency in functioning of the business over the last era can be abridged with the assistance of progress in subsequent vital indicators (Fame, 2010) Diversity: In the past, Martin approach to emerging markets has tended to be almost exclusively from their own perspective, seeing them simply as markets, with little real empathy for the new customers needs and desires. One of the big problems is that the vast majority of senior managers in corporations come from the home county but Martin Company and their leaders always ready to cope with such diversity at top executive level. Environmental factors: In environmentally as Martin proposed into further and further partnerships or joint ventures several of which are founded with companies from another cultures. So leaders who are capable to build and maintain such relationships provide their business a useful collaborative advantage. In my opinion, this association consider to business exemplifies a big challenge to Martin. By primary executives Martin verifying good personal relationships in which believe and reciprocal understanding can develop. Corporate culture Formative Vision Firm ways of preparing things Values system LEADERSHIP STYLES Different Situations Employees relationship Customer focused Production Financial Environment Diversity Environmental factors A good consideration of position teaches leaders to change their type, like a driver changes gear in a car. Martins achievement had come, even though many siren voices, from persevering with its original model, and Bradley, the companys chief operating of ¬Ã‚ cer, puts that down to the personal backing of Windsor, Martins low-key chief executive. One solidly based on experience, trust, and judgment. Conclusion Vigorous changing situations require distinct leader performances. These performances may take the kind of patterns of behaviours termed leadership style, or leadership strategies. Selecting leaders with different leadership styles is incompetent. It is far more useful to select flexible leaders who have the ability of using different strategies under unusual or various conditions. While the leaders may occasionally learn to change their styles to match the circumstances, leadership styles are likely to remain relatively stable overall. Therefore, a certain style affects the leaders/managers managerial decisions over extended periods, with a particular style being more efficient under a specific set of circumstance. Task 2 2 2.1 Review the impact that selected theories of management and leadership have on organizational strategy . 2.2 Create a leadership strategy that supports organizational direction . Example . 2.1 Impact of Theories on organizational strategy: When we think about management and leadership, the image comes in our mind that these are powerful vibrant individual who commands people. Yesterday principles and theories are contemporary and sophisticated. Some overlap and gaps occurs. Current theories fill these gaps and after to study that people are dealing to current situation. There are many theories of management and leadership, these are defined as: Behavioural theory, Contingency theory, Functional theory, Great man theory, Situational theory, Trait theory, Transactional theory, Transformational theory. Major models and approaches are: Adaptive leadership and appreciative leadership Many leaders and managers have his or her own quality. Some common quality are: Autocratic, Bureaucratic, Democratic, and Laissez-faire. There is a difference between theories and leadership models that leadership theory is an explanation of some aspect of leadership, these are used to better understand and control successful leadership and leadership model is an example for use in a given situation. Each one has strengths and weaknesses, and each one has its appropriate uses. Here I am selected two present management and leadership concepts which are Transactional leadership and Transformational Leadership. Transactional and transformational leadership has been of great interest to numerous examiners in the present era. Accepting transformational and transactional leadership manner assists in the success of the organization (Laohavichien et al., 2009). This might be the reason that various writers of the current past believed transactional and transformational leadership as building variables and examined their affiliation with other standard variables. Both transformational leadership and transactional leadership assist in calculating subordinates fulfilment with their leaders (Bennett, 2009) Transformational Leadership: Transformational leadership theory has captured the interest of many researchers in the field of organizational leadership over the past three decades. This theory was developed by Burns (1978) and later enhanced by Bass (1985, 1998) and others (Avolio Bass, 1988; Bass Avolio, 1994; Bennis Nanus, 1985; Tichy Devanna, 1986). The major premise of the transformational leadership theory is the leaders ability to motivate the follower to accomplish more than what the follower planned to accomplish (Krishnan, 2005). Transformational leadership has four components: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration (Bass, 1985). Research has also shown that transformational leadership impacts employee commitment to organizational change (Yu, Leithwood, Jantzi, 2002) and organizational conditions (Lam, Wei, Pan, Chan, 2002). Due to its impact on organizational outcomes, transformational leadership is needed in all organizations (Tu cker Russell, 2004). Transformational leadership identifying and developing core values and unifying purpose, developing leadership and effective followership, utilizing interaction-focused organizational design, and building interconnectedness (Hickman, 1997, p. 2). Transformational leaders work to carry out around human and financial transformation. Within the organization they generate visions, missions, goals, and a culture that contributes to the ability of individuals, groups, and the organization to practice its values and serve its purpose (Hickman, 1997, p. 9). These leaders are reliable leaders who generate commitment from followers which results in a sense of shared purpose (Waddock Post, 1991). The leaders ability to inspire, motivate, and foster commitment to a shared purpose is crucial (Bass, Waldman et al., 1987). According to Bass and Avolio, transformational leaders display behaviours associated with five transformational styles wich are attached in table 4. Organizational culture: According to Schein (1985, 1995), the leaders beliefs, values, and assumptions shape the culture of the organization and these beliefs, values, and assumptions are then taught to other members of the organization. Schein also stated that leaders have the power to embed organizational culture through various methods such as mentoring, role modeling, and teaching. Bass and Avolio (1993). Organizational Vision Transformational leadership has four components: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration (Bass, 1985) which involves motivating people, establishing a foundation for leadership authority and integrity, and inspiring a shared vision of the future (Tracey Hinkin, 1998). Idealized influence and inspirational motivation are connected with the leaders ability to formulate and articulate a shared vision (Dionne, Yammarino, Atwater, Spangler, 2004). Transformational leadership produces a appeal for people to act as a group, in pleasant and non-pressurising culture, yet forever with a hope of excellence. It makes a How To handle trouble solving and advancement of new ideas, it lets for initial cautions of imminent threats and weaknesses in the organization and strongly encourages celebration of potencies and insistent pursuit of properly eligible opportunities. Transformational Leadership is established from the top level in the establishment, and encouraged all the means through the management levels. It is magnetic, passionate and encouraging and appeals the outstanding candidates for available positions. Everybody in the establishment certainly realizes the culture, objectives and anticipations of the organization. Transactional Leadership: Transactional leadership is galloped on leader supporter contacts. Supporters implement according to the will and trend of the leaders and leaders certainly encourage the efforts. The model is reward which can be adverse like penalizing act, if supporters flop to fulfil with or it can be optimistic like admire and credit, if subordinates obey with the intent and path established by a leader and complete the given goals. Four major aspects of transactional leadership as explained by Schermerhorn et al., (2000) are contingent rewards, dynamic management by exception, and passive management by ammunition. Example of Bill Gates and Steve Jobs Leadership Styles: Bill Gates is a businessperson, and chairperson of Microsoft, the software company he established with Paul Allen. Gates is one of the best-recognized entrepreneurs of personal computer revolution. Steve jobs business magnate and creator. He is famous for being the co-founder and chief executive officer of Apple. Both have Transformational leadership style but both transformation styles have several effects on business in same industry. Bill Gates and Steve Jobs Leadership style: Bill Gates direction is participative type because he includes his employees in decision taking. He is an adjustable person and he acknowledged his position was to be creative of the business. Whenever needed he carry out professional manager for handling and best form of the company? Gates is a robust and refreshing person his eagerness, diligent nature, decision making abilities reflect his character. His encouraging power and including his friends to working with him became the success of Microsoft. On the other hand, Steve Jobs leadership is imperial style, because he merges the power, he certainly not given a possibility to employees to involving decision taking. He believes that whatever he do is right. His relation with employees not good, he fails to motivate his personnel in many times. Sometimes he acts as anti-Gates, and sometimes request Microsoft to develop software for his computer. His cocky attitude and lack of management skills became a threat of APPLES success. Impact of Management and leadership theories on organizational strategy. With the accomplishment of windows, Office Function and Internet explorer Microsoft became a household name and Bill gates turned out as business genius. Bill Gates using the modifies very fast his ingenious notice always busy to emerging goods. Currently Microsoft develops a amount of goods as smartphone including installed Microsoft window. On the other hand APPLE goes wrong way in 1990s. Because Steve Jobs is very slow to implementing changes thats the main reason falling the market share. When Jobs realize changes is the only way to survive the market then apple develops innovative iMac which is internet friendly stylist computer. After sometime Apple expands market. With the iPhone, Apple TV, and name charges job co are setting a new course for the outfit once knows only for its computer. 2.2 Leadership strategy that supports organizational direction: Transformational leaders also help in the acceptance of organizational change (Bommer et al., 2004) Transactional leadership style provides high satisfaction and organizational identification. (Wu, 2009; Epitropaki and Martin, 2005). Transformational and transactional leadership strategy support organizational direction in term of efficiency, reliability, innovation and adaptation, turnaround leadership etc. Efficiency: In apple company Transformational leadership extra applicable at generating and distributing information at the unit and unit levels, while transactional leadership is extra applicable at utilizing knowledge at the organizational standard. Reliability: Computers are an significant asset and in todays budget, more than forever, its significant for customers to identify the dependability of the goods they are buying. Apple dependability report, Rescuecom disclosed that Apple counted the maximum t with 700 points, with Panasonic subsequent in on its path with a count of 489. In a downward manner, Lenovo, Toshiba, and HP were registered with counts calculating 393, 299, and 184 points, respectively. Strategic Direction: Steve Jobs as the Apple CEO has turned out quite capable at setting tactical direction beside a upcoming timeline. As the calculus of the current criticism on Microsofts new Windows 7 operating system reveals Steve Jobs is also very expert and capable at holding back to control the exact timing to strike in a market. Steve Jobs as Apples CEO recognizes reasonable burdens and price proposals. Steve Jobs takes it, basic and easy he recognizes that the important role of the CEO is to set tactical direction and long period targets. He appreciates the real reason executive participation generates project success. Market segmentation strategy: Under Steve leadership Apple made Market segmentation strategy that enabling a company to drive complete, unified product solutions that are harmonious with messaging, customer outreach, and channel strategies for selling and supporting customers. In this regard, Apples product strategy is a study in market segmentation. Versus merely trying to stuff a product, burrito-style, with as many different featu